Viveka von Rosen – LinkedIn Advertising Fundamentals

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Summary

• LinkedIn Advertising FundamentalsBy: Viveka von RosenDuration: 1h 56mReleased: May 28, 2015Description:Learn about the different types of LinkedIn ads and which types of campaigns are most appropriate for your audience, goals, and budget.

• Viveka von Rosen covers the six types of ads, focusing on self-service text ads and Sponsored Updates, the two most accessible and affordable options for businesses.

• But she also covers solutions for bigger budgets, including display ads, Sponsored InMail, Sponsored Groups, and Lead Accelerator.

• Along the way, Viveka will cover what you need to know to create, target, bid on, and test ads, and to measure results to ensure a positive ROI.Topics include:Understanding LinkedIn ad optionsBudgeting strategies for Sponsored UpdatesTargeting text adsTargeting new audiencesPPC vs.

• PPM big strategiesEnterprise marketing with Sponsored Groups, SponsoredInMail, and Lead AcceleratorTable of contents:Introduction – 6m 5s1.