Drew Boyd – Branding Fundamentals

Keywords List

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Summary

• Branding FundamentalsBy: Drew BoydDuration: 1h 26mReleased: Feb 10, 2015Description:Get a framework for branding, and learn how to develop and launch a brand and measure its success.

• This course explains how to define and position a brand and communicate the brand effectively internally, to employees, and externally, via social media, PR, advertising, packaging, and other channels.

• Author Drew Boyd, a marketing expert with over three decades of experience, then explains how to measure brand performance in categories such as authenticity, relevance, differentiation, consistency, presence, and understanding.

• The course concludes with solid steps for periodically reviewing the brand and its effectiveness, especially when there are significant changes that could impact the brand.Topics include:Identifying your core values and driversLinking your business model to the brandIdentifying customersDeveloping your brand promiseExpressing brand identityCreating a brand bookExpressing brand in social channels, through advertising, and in packagingMeasuring brand performanceContents:Introduction – 3m 3s1.

• Defining the Brand – 20m 25s3.