Sean D’Souza – The Power of Story Telling

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Summary

• Sean D’Souza – The Power of Story TellingLet’s say you gave two equally-matched writers exactly the same material and facts, and they sat down to write…What would make one article better than the other?The answer lies not just in stories and analogies—but well-told stories and analogies instead!Facts, by themselves are interesting, but more often than not, put us to sleep.

• Unless, of course, they’re tightly wrapped around a well-told story.

• The moment a story (or an analogy) jumps out, there’s suddenly an element of zing.You, as the writer, feel that zing inside you.

• And if you’re able to pull out not just a story—but a well-told story—suddenly that article is pure magic!But more often than not, your articles seem almost too ho-hum, too ‘practical’…You know that if you could insert good stories, good analogies or even case-studies, your article would light up like a Christmas tree.

• But then as you slide it in, the story seems forced.