Douglas Heel – Be Activated Runners Program

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Summary

• The next step in empowering our clientsActivation had a great partnership with New Balance in South Africa.

• We would do athlete evenings and staff trainings to share ideas of performance and preventing and overcoming injuries.This program was created out of this relationship, to better serve and reach the runners in South Africa.The one thing that stands out the most for me with the runners program is the emails I received from strangers who had purchased and used the Activations before runs.

• There were stories about overcoming an injury they previously just could not shake.

• But the big one in the world of runners were the PB’s (Personal Best), there were so many great emails of runners who had found a new gear in their running and it was showing in their race times.

• Too me that was amazing and incredible.