Ian Lurie – SEO: Videos

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Summary

• SEO: VideosBy: Ian LurieDescription:Google can’t search video, but that doesn’t mean you can’t optimize video for search!

• By applying some smart SEO strategies, you can help your videos appear higher in search results and attract more viewers over time.

• SEO expert Ian Lurie introduces the fundamentals of video optimization—no loopholes, just sensible strategies that capitalize on viewer engagement and good descriptive text.

• He shows how to optimize YouTube, Vimeo, and other listings and improve overall visibility by leveraging social media and playlists.

• By the end of this course, you’ll understand the most important video ranking factors and learn how to add metadata like keywords and tags, engage with viewers via comments, interpret video analytics, and build your own channel.Topics include:What is video SEO?Debunking video-ranking mythsPicking a video hosting serviceResearching topics and keywordsWriting a great title and descriptionsGetting viewers to subscribe and commentUsing social media to announce videosCreating an optimized playlist and channelAnalyzing your successAuthor:Ian Lurie is CEO and founder of Portent, an internet marketing agency that has provided internet marketing, including search, social, and analytics services, since 1995.He recently co-published the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics.