Andy McCotter – Competitive Intel Market Research

Keywords List

to

the

And

and

AND

The

your

Your

a

you

Summary

• Andy McCotter – Competitive Intel Market ResearchLearn how to build a world-class competitive intelligence program – regardless of your company’s size or resources.Product Marketers have their hands full.

• Making sure that each responsibility is given the attention it deserves is no easy task.

• But all too often, we see competitive intelligence getting deprioritized when businesses can’t afford it – because it’s hard to see results.When done correctly though, competitive intelligence can have an immense impact on a business.

• And it’s not uncommon to see leaders of competitive programs celebrated by sales, product, marketing, and leadership teams alike.After taking this course you’ll…Understand how to gather up-to-date information on your competitors.How to conduct an effective win/loss program.How to collaborate with marketing to establish proactive competitive displacement campaigns.How to get a seat at the table for strategic company initiatives.This course is essential for you if…You work at a startup and are an underdog in your industry.You want to increase your visibility within your organization.You’re a Product Marketer in pursuit of rounding out your expertise of the function.This course is NOT for you if…You are unorganized.

• Competitive intelligence requires you to evaluate dozens of vendors, and maintain multiple internal systems.You don’t work well under pressure.