Isabelle Scott – Mastering Go to Market

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Summary

• Isabelle Scott – Mastering Go to MarketLearn how to reduce your time to market, achieve early traction and build your revenue with the most comprehensive go-to-market program online.Building Your Go-to-Market MachineYou already know that MANY factors must come together to get your product or service into the hands of your ideal customer… But, you may not know how to build a suitable machine before launching new products, entering new markets, or opening new channels.Not knowing how can make it incredibly difficult to gain an unfair advantage over your competitors.When you invest in a proper go-to-market strategy, you avoid:Jumping into execution mode before understanding the big pictureThinking that because you built it, customers will comeWasting valuable resources on doing the wrong thingsSwitching your strategy too often and expecting your team to catch upIn this 8-week virtual program, with weekly live calls, we’ll give you a step-by-step plan to:Clarify and prioritize your target marketsDefine your ideal customer (and the problems you solve for them!)Build your account and prospect listsDevelop a marketing and sales plan that will land new customersAnd most importantly, we’ll build a go-to-market strategy together that will help you win in the market.Who is This Course For?If you want to scale, you have to invest time and resources into building a go-to-market strategy.

• It’s really that simple.This 8-week course was thoughtfully created for:Entrepreneurs and founders who want early momentum and the perfect market for their productsMarketing and sales leaders who need to develop a solid pipeline of prospects and understand how to close the dealThe course has also been a perfect fit for aspiring entrepreneurs who want to think more critically about their idea and assess market-fit as early as possible.If you’re looking to develop the skills you need to win in the market over and over again, this course is for you.Meet Your Instructors: Isabelle Perreault and Scott MorinScott and I have over 40 years of combined Go-to-Market experience.

• We have served as marketing and sales executives, are coaches with various incubators and are also business owners ourselves.

• We are intimately aware of the million and one things that need to happen when launching a business or leading a mature company into a new market.

• We will be there with you every step of the way!Go-to-Market Course Curriculum Module 1: The Fundamentals of Go to Market In Module 1, you will learn where the go to market strategy fits in your business model and the importance of achieving product-market fit.Lesson 1: Go to Market OverviewLesson 2: Difference and Similarities between B2B and B2CLesson 3: Understanding Market Maturity and Why it MattersLesson 4: When and how to Pivot.Module 2: Defining your Unique Value Proposition In Module 2, the goal is to understand how to be seen and understood.Lesson 1: Understanding Customer NeedsLesson 2: Why us and not them?