Rachel Mazza – Advertorial 101 Training Program

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Summary

• Rachel Mazza – Advertorial 101 Training ProgramWhat If You Never Had To Sell To Cold Leads Again?Instead – what if you could make all your leads “ready to buy” before they hit your sales page?Most of my clients struggled to convert cold traffic – spending tons of money on ad campaigns that barely broke even…Until we made one simple change to their funnel that exploded cold traffic conversions immediately.That’s why I created the Advertorial 101 Training Program.It’s a step-by-step coaching program on how to research, write, and publish advertorial presale pages that transform cold or skeptical readers into eager buyers – before they even land on your sales page!How I Use This Simple “In Between” Step To Quickly Convert Cold Traffic and Lower Traffic Costs.A few years ago, I was approached by a client who had a big problem.

• They had a fantastic offer that sold like hot cakes to their existing audience, but struggled to scale the offer to cold traffic.They knew they had a product that people wanted…And they knew their copy and landing pages were proven to convert….But they were spending an obscene amount of money on ads, and barely breaking even.After losing money week after week, they were ready to give up…Until we decided to test a simple “in between” part of their sales funnel that we hoped would finally crack cold traffic.As soon as we tested this “missing link,” their cold traffic conversions increased by 80%.

• It worked so well, I decided to test it with other clients.By changing this one simple thing about their sales funnels, all of them saw dramatic increases in click-through rates, conversions, and sales.One client even increased engagement by 162% across our 12-day test campaign!

• All from adding in this simple “in between” step in their funnel.What was this missing link that finally made cold traffic “work”?

• These powerful pieces of copy go by many names, including driver pages, customer activation pages, and more.I call them Advertorial Pre-Sale Pages.