Eagan Heath Andrew Foxwell – Mastering Google Search + Shopping Ads

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Summary

• Eagan Heath Andrew Foxwell – Mastering Google Search + Shopping AdsThis Google Search and Google Shopping course goes through each step of the process from beginning Google ads (Search and Shopping) to optimizing and scaling them profitably and successfully.Upon finishing this course, you will be able to understand what success looks like when running Google Ads, how to choose target keywords, how to optimize Google Ads, how to set up valid A/B tests, how to determine whether Google Search and/or Google Shopping is best for your brand, and more.Meet Eagan HeathFounder and owner of digital marketing agencies Get Found Madison and Caravan Digital.Agency owner for 6 yearsManaged over 100 accountsOver 3x average ROAS across e-commerce client accountsHe and his team specialize in proving ROI for their clients through SEO, Google Ads, social media ads, and email marketing.Learn more about how to drive better marketing results by watching his YouTube show, “What’s Working in Ecommerce” or by taking his trainings at mydigitalmarketingmastery.com.Topics CoveredCourse Outline & Class TakeawaysGoogle Search AdsWhy Run Pay-Per-Click (PPC) Ads?Account and Conversion Tracking SetupConnecting Google Ads to Google AnalyticsResearching and Brainstorming KeywordsMap OpportunitiesLanding PagesWriting and Creating AdsOptimizing Ads Over TimeBing AdvertisingGoogle ShoppingWhy Run Google Shopping AdsHow they’re different from Search AdsGoogle Merchant Center & your Shopping FeedSetting up your feed & your campaignsOptimizing Ads Over TimeIntroduction• Introduction to Mastering Google Search and Shopping 2 minsSection 1: Mastering Google Search Ads• Mastering Google Search Ads (42 mins)• Google Search Overview & Why PPC (7 mins)• Setting Up Your Account (3 mins)• Keyword Research (8 mins)• Landing Pages (5 mins)• Writing and Creating Ads (6 mins)• Optimizing Ads Over Time (13 mins)• Dynamic Search Ads Have Google Write Your Ads (20 mins)• Remarketing with Search Ads RLSA (10 mins)Section 2: Mastering Google Shopping• Mastering Google Shopping Ads (19 mins)• Google Shopping Overview (13 mins)• Setting Up a Google Merchant Center Manual Feed (13 mins)• Google Shopping Ad Setup (18 mins)• Optimizing Google Shopping (13 mins)• How to Dominate Google ShoppingSale Page: https://foxwelldigital.podia.com/mastering-google-search-shoppingArchive: https://archive.ph/2vqgIDelivery Method– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order. – Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esygb.com.

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