Eddy Quan – Dumb it Down

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Summary

• Eddy Quan – Dumb it DownThe go-to guide to creating stupid simple content that hypnotizes readers from the headline down to the final call to action.So you wrote a piece of content.Maybe it’s a blog post, maybe it’s an email, maybe it’s a sales letter or maybe it’s “just” a social media post✔️to grow your business,✔️to build your social media following✔️and to turn readers into lifelong customersYou hit “publish” and bite your fingernails as you wait for the results to roll in.The next day, you log back into your dashboard with your fingers crossed, only to find:❌No opens❌No views❌No engagement❌No salesYou scratch your head.Your idea was GENIUS.Your product is EXCEPTIONAL.You did all the right things and followed all the writing rules you’ve been taught but still….the results are worse than you expected.So what happened?Just like real life, there’s the “right way” to do things, and then there’s the way that gets results.99% of content creators will never get results because of one reason….THEIR WRITING IS TOO CLEVER.It’s not their fault they write this way.They were taught that to get an A+ on their Shakespeare paper, they need to impress their English teacher with clever “grammar” and “prose” (whatever that means).Well that’s great when you ALREADY have your teacher’s attention.

• It’s her job to read your writing, even if it’s awful.Online writing doesn’t work like that.

• Unlike your English teacher, your audience is not getting paid to read your content.No one cares how “clever” your writing is or how “genius” your idea is.If your content doesn’t immediately grab the reader’s attention from the headline AND hold it all the way to the final call to action….It will fall flat and disappear into the void of the Internet black space.If you want a reliable way to create addictive content that gets you an “A+” from your audience, your writing needs to be DUMBER.At this point, you’re wondering “This is stupid.

• Why would anyone want to write dumb?

• Doesn’t dumb writing attract dumb people?”Not exactly.You see, not everybody can understand how a rocket scientist writes, but almost everybody will understand how a ten year old writes.If you could get your hands on a go-to guide that gives you the exact step by step guidelines to turn your brilliant ideas into dumbed down, stupid simple to understand content that persuades people to:?click a link?read an article?Respond to an email?subscribe to a newsletter?buy a product?hire youWould you?If you answered “F%*K YES!”, then I have some GREAT news for you.INTRODUCING….