[Audio] BT10 Workshop 35 – The Science of Persuasion and Brief Therapy – Bill O’Hanlon, M.S.

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Summary

• Archive: Total sizes: - include: Topic Areas:WorkshopCategory:Brief Therapy Conference | Brief Therapy Conference 2010Faculty:Bill O'Hanlon, MSDuration:2:30:56Format:Audio OnlyOriginal Program Date :Dec 12, 2010 Description Description: In brief therapy, we have to be better than long-term therapists in getting people to change and cooperate with treatment.

• Recent research from social psychology, behavioral economics and new brain science show three powerful principles for being persuasive.

• Why do marketers know this and most therapists do not?

• Learn how to be at least as persuasive as marketers.

• Educational Objectives: List the three experimentally documented methods of influence and persuasion.