Scott Brinker – Hacking Marketing

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Summary

• You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age.

• Purchase Scott Brinker - Hacking Marketing courses at here with PRICE $23.86 $8 Scott Brinker - Hacking Marketing Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management.

• As surprising as that may sound, it's the natural result of the world going digital.

• Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints.

• All of these challenges are shaped by the dynamics of software from the growing number of technologies in our own organizations to the global forces of the Internet at large.