Ray Edwards – Copy Academy

Keywords List

The

the

of

your

a

Your

A

Copy

copy

You

Summary

• Is it really that important?

• You bet it is.

• The words on your site sell your products and services -whether those words are typed out, spoken in an audio file, or form the script of a sales video.

• It’s easier to understand the reason a web business fails if we first understand how it got messed up to begin with.

• Here’s how it happens for most online businesses: That same someone plans their businesses carefully.