Dan Kennedy – 43 Secrets To Advertising

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Summary

• According to Yankelovich research, the average prospect is being exposed to 5,000 ad messages per day vs.

• 30 years ago, when the average person saw up to 2,000 ad messages.

• There is NOTHING more harmful to influence or income than being lost in a crowd.

• But the good news is that you can cure your Lame Advertiser’s Syndrome by simply becoming a more interesting and creative advertiser—something that your competition will never “get” because they are too busy copying other people’s ideas.

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