and
to
Audience
audience
AUDIENCE
a
A
Building
building
BUILDING
• Competitive advantage in brand marketing is all about building an audience with high levels of brand affinity.
• If you have a community of superfans, launching products, running ads, outreach and customer acquisition all become much easier.
• This course will teach you how to identify the right audience, and then give you all the information you need to go out there and craft a technical and creative strategy that cements your brand as their home on the internet.
• What you will learn in this course Learn to identify a valuable target audience using research methodologies.
• Develop create a content strategy that will connect your brand to the target audience.