The Billion Dollar BET Robert Johnson And The Inside Story Of Black Entertainment Television – Bret Pulley

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Summary

• Description du produit Revue de presse "Still at BET Helm, Johnson Turns to Sports and Hotels" ( Washington Post, May 17, 2004) Those interested in business are not the only ones who will welcome The Billion Dollar BET (Wiley; 24.95).

• Robert Johnson s rise from humble beginnings in Hickory, Miss and Freeport, Ill to bone a fide American billionaire is packed with all the elements of great stories.

• In addition to a healthy dose of drive and determination, there is a large helping of alleged backstabbing, extramarital affairs, corporate meltdowns and showdowns.

• Regardless of how some folks feel about BET, author Brett Pulley couches Johnson s accomplishments in the historical context of both black American history and the cable industry.

• Like it or not, Johnson is a trailblazer.