Copywriting secrets – How to write copy that sells – Len Smith & Sean Kaye

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Summary

• What you'll learn Structure and write compelling sales copy Apply the power of emotional drivers, even when writing in a B2B environment Beat run-of-the-mill writers who focus on 'needs Write powerful calls to action Understand how to leverage features, benefits and advantages Craft professional press releases that get published Know how to become a Voice in their Industry Understand how to schmooze bloggers and the press to get published Interview end customers with confidence to create persuasive case studies Use the power of words to generate more sales leads Glean from a wealth of real-life examples Master White Papers - the most powerful way to generate sales leads bar none Description Let me share my copywriting secrets with you.

• Copywriting can boost your sales, improve your market penetration and your margins.

• Good copywriting can do a whole lot better.

• And world class copywriting can transform your performance out of all recognition.

• I’m going to show you how.