Learning Mailchimp – Virginia O’Connor

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Summary

• Put the popular Mailchimp email-marketing platform to work for you.

• Join Mailchimp expert Virginia O'Connor as she helps you set up a Mailchimp account, import subscribers, and start sending email newsletters.

• Virginia shows you how to use tags to target your messaging for different types of audiences and automate your email marketing.

• She steps through how to create and test an email campaign, as well as how to interpret the results that start flying in once you push Send.

• After she covers the basics, Virginia helps you round out your marketing strategy and engage subscribers with polls and surveys, plus landing pages, ads, and social posts.