Klaus Fog & Others – Storytelling: Branding in Practice 2nd Edition

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Summary

• Storytelling: Branding in Practice 2nd EditionBy: Klaus Fog, Christian Budtz, Philip MunchPublication Date: October 8, 2010Pages: 254Format: Ebook (PDF)Description:As a business concept “storytelling” has had a significant impact on how companies can build strong corporate cultures and credible brands.

• Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all?

• What makes a good story?

• And how do we tell it in a way that advances our company both culturally and fiscally while strengthening our brand?

• The second edition of this successful book presents ten new case studies.