John Bejakovic – Copy Riddles

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Summary

• John Bejakovic – Copy RiddlesOn this page, I’d like to show you a cool copywriting trick you’ve probably never seen before.

• And then I’d like to tell you how you can dig up dozens more such tricks, whenever you choose.Let me set it up with a little riddle:How can three men, one of whom has been mostly dead all day long, storm a castle gate guarded by 60 soldiers?Inconceivable, right?

• Even if one of the three men happens to be a giant, and another a master swordsman… the enemies are too many.

• Success is inconceivable.But what if you also throw in a wheelbarrow among your assets?

• And what if you even have a magical, fire-protective, “holocaust cloak”?Suddenly, the inconceivable becomes easy. Because here’s what you do:Just load one of the three men — preferably, the giant — into the wheelbarrow.