The Business of Choice: How Human Instinct Influences Everybody’s Decisions – Matthew Willcox

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Summary

• Archive: Buy now $21 $42, The Business of Choice: How Human Instinct Influences Everybody's Decisions - Matthew Willcox Course.

• DescriptionThis second edition of The Business of Choice is published under exclusive licence by Emerald Publishing Limited.

• This book was previously published by Pearson Education, Inc as The Business of Choice: Marketing to Consumers’ InstinctsWinner of the 2016 Berry - AMA Book Prize for Best Book in Marketing from the American Marketing Association!Named Marketing Book of the Year for 2016 by Marketing & Sales Books!Reshape Consumer Behavior by Making Your Brand the Instinctive, Intuitive, Easy ChoiceDiscover powerful new ways to simplify and guide consumer decisionsGain actionable insights into social influence, how people plan, and how they interpret the pastLeverage surprising advances in neuroscience, evolutionary biology, and the behavioral and social sciencesWhatever your marketing or behavioral objective, you'll be far more successful if you know how humans choose.

• Human intuitions and cognitive mechanisms have evolved over millions of years, but only now are marketers beginning to understand their impact on people's decisions.

• The Business of Choice helps you apply new scientific insights to make your brand or target behavior the easiest, most instinctive choice.Matthew Willcox integrates the latest research advances with his own extensive enterprise marketing experience at FCB's Institute of Decision Making.