The Research Report Playbook – Erin Balsa

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Summary

• I'm Erin Balsa, and I'm a former content marketing leader with more than 8 years of experience building and leading high-performing content teams -- at two Inc. 5,000 B2B SaaS startups and at an agency.

• I've written for lots of B2B SaaS brands you've probably heard of: HubSpot, Drift, G2, monday.com, etc.

• I've advised and built content strategies for a bunch of MarTech, sales tech, and edtech companies like Showpad, People.ai, Uniphore, Accord, and Intellum.

• Over the past 4.5 years, I've helped various B2B SaaS companies generate MILLIONS of dollars in revenue by creating research reports people actually want to read and share—like my infamous Remote Work Report, which drove $680k in revenue last time I checked.

• I've packed EVERYTHING you need to know about research report creation and distribution into this course, which includes my plug-and-play TEMPLATE.