The Everlasting Ad Scripting Tool – Introduction & Toolbox

There are a two main tools you need for the Everlasting Ad Script Building Tool. 1) The Tre…

Workshop introduction

Workshop Review of The 3 Act Framework

Foundational and Wildcard Blocks

ACT 1 Blocks

ACT 2 & 3 Blocks

Your Solution or Mechanism

WHAT is Your Solution or Offer (Your ‘Unique Mechanism’)? WHO it’s for, WHAT Pr…

Beliefs and Emotions

This is truly a foundational exercise. Get into your avatar’s psyche and write out what is g…

Transformation – Examples

After watching the video and making your notes. Use Comments Below to Submit an Ad that …

Demonstrate

How can you demonstrate your product or service in action? (Solving a problem, achieving a desire…

Symbolic Thought: Metaphors, Analogies, Similes, Powerful Statistics, etc.

Symbolic thought is the representation of reality through the use of abstract concepts such as wo…

Entertain

This is rather self explanatory, remember entertainment can come in many forms. While humo…

Overcome Self-Doubt

We need to let them know that it’s…-“It’s not your fault.”-“Will it work for me?&rd…

WHO -The Beacon Callout

How can you get the attention of your avatar in a compelling but non-annoying manner? Beacon Cal…

The Big Promise

What is Your Big Idea/Big Promise or Brand Promise? (If you’re an eCommerce company with m…

Debunk a Common Belief

Breakdown of Debunking Common Belief The Ketogenic Living “Is Breakfast the Most Important Meal …

Success Story, Authority, or Credibility Proving a Point

What case studies, success stories, or unique experiences do you have that give you credibility? …

Curiosity Open Loop

We will sit through a good 180-minute movie without a bathroom break, because we don’t want…

Brainstorm on possible ideas to stop the scroll. (Using movement, an odd scene, tex…

CTA: Call To Action

What is the most logical next step? Why is it important? How will it help them solve the problem …

New Opportunity (Unique Mechanism Intro or Tease)

Your Proven Process that Differentiates You from the Competition Do you have a 3-Step, 5-Step, o…

Benefits, Bullets, or Desires

-What tangible or external outcomes, things or experiences does your character desire? -What int…

Pains & Problems | Challenges & Frustrations

What’s keeping him or her from getting what they want? What past experiences have caused pa…

‘Aha Moment’ (Inform of a New Idea)

FB & IG ads are amazing for helping people become aware of a problem they might NOT know they…

Map a Unique Process

Do you have a 3-Step, 5-Step, or 7-Step, etc. process that you can introduce and/or create a vide…

Story Dialogue: Real Life Scene

Crisis / Inciting Incident / Call to Adventure:-What are some of the real life crisis moments, in…

Features

What are the most compelling or distinguishing features of your product or service you can highli…

CTA: Call To Action

What is the most logical next step? Why is it important? How will it help them solve the problem …

What You’ll Get Bullets

List out the most compelling features, benefits, topics covered, etc. that the reader will get wh…

Social Proof: Testimonials, Ratings & Reviews

Google Doc with Examples

CTA: Call To Action

What is the most logical next step? Why is it important? How will it help them solve the problem …

Risk Reversal: Overcoming Objections or Indecision

List out common questions, objections, or confusion people may have about your offe…

High Frequency Salutation

Module 4 Story Mapping Quiz

Following your Quiz you can get the results. 90-100% Move on to Module 5 80% …

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