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Description

Jordan Platten – Affluent Academy 3.0

Your Instructor

Jordan Platten

Jordan is an English entrepreneur, author, speaker & Internet personality. After being kicked out of university at 23 he scaled a digital marketing agency to 6 figure profits in less than 6 months. He has since generated millions in new revenue for businesses all over the globe. Jordan made it his ongoing mission to help others on the pursuit for a better life and now mentors thousands of aspiring entrepreneurs through his various media channels and online education business.

Course Curriculum

Week 1 – Laying Your Foundations

Fundamental Rules Of Play

Identification Of Self

Getting Your House In Order (22:02)

Health & Performance

Peak Focus Nutrition

Conditioning The Body

Mind Optimization

The Journey Ahead (14:41)

Focus Shifting (9:04)

The Social Media Advertising Revolution (13:50)

Week 2 – The Launch Sequence

Establishing Your Business (12:16)

The New Era Agency (7:13)

Building A Brand (14:42)

Website & Email Creation (24:12)

Ready-To-Go Website Templates (30:39)

Service Offering Formula (17:21)

Value Based Pricing Structure (25:52)

Week 3 – Sales Prospecting

Crafting Your Niche(s)

The E-Com Trap

Building An Irresistible Offer

DNA Of The Perfect Client (7:09)

Leveraging Your Existing Network (8:23)

15 Lead Generation Techniques (29:32)

Hands-Off Lead Generation (10:35)

Agency Management System & CRM (21:11)

Week 4 – How To Secure Meetings

The Psychology Of Sales (20:13)

Achieving Instant Respect (7:16)

Self Analysis & Playing To Strengths (9:48)

Cold Calling Remastered

Mass Email Automation 2.0

DM Domination

Face-To-Face (8:13)

Loom Video Strategy

Affluent Outreach Formula

Objection Crushing (Meeting Setting) (14:00)

Week 5 – How To Close Clients

Fundamentals To Success (12:19)

Perfect Preparation (8:44)

The Cold Meeting Strategy (56:06)

The Warm Meeting Strategy (17:44)

Objection Crushing (Closing Clients) (21:47)

First Client With No Credibility (10:17)

Onboarding & Payments (41:21)

Kick-Off Meeting Structure (10:02)

Comprehensive Case Studies (20:44)

Schedule For Success (28:18)

Week 6 – Real Sales Examples

Live Sales Call 1 (Cold Call, 1 Call Close) (29:32)

Live Sales Call 2 (DM Outreach, 1 Call Close) (120:40)

Live Sales Call 3 (Email Outreach, 2 Call Close) (62:48)

Live Sales Call 4 (Email Outreach, 1 Call Disqualify) (33:12)

Live Sales Call 5 (Inbound, 1 Call Close) (31:25)

Live Sales Call 6 (Inbound, 1 Call Close) (45:30)

Week 7 – The Science Of Getting Results

The Psychology Of Marketing (17:47)

Content Creation & Gathering (21:14)

Breaking Emotional Barriers (7:06)

Developing A Marketing Strategy (18:00)

Master Calculation Tool (Break-Even ROAS, LTV) (3:54)

Client Reporting Post iOS14 (12:46)

Individual Platform Training (12:20)

Week 8 – Agency Scaling & Automation System

Adhering To Agency Targets (27:56)

Managing Your Agency Whilst Travelling (8:53)

The Plague Of Complacency (14:54)

Rapid Scaling Through Referrals (11:20)

Transitioning To High Ticket Clients (34:24)

Signing High Ticket Clients ($10k p/m +) (19:50)

Automated Case Study Funnel (52:05)

Full Team Build-Out Process (50:03)

Reviewing Team Applications (19:17)

Media Buyer Team System (30:39)

Sales Team System (49:07)

Company Management & Elimination Of Self (22:17)

Third Party Tools (4:13)

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