John McIntyre – McIntyre Method Masterclass

If you’re struggling with copywriting, it’s probably because you don’t understand the big picture of marketing as a whole.

It sounds simple, but the fact is, this is where most people fail.

If you get the big picture wrong, the rest is a waste of time… but if you get it right, your emails will write themselves.

That’s why the McIntyre Method Masterclass begins with The Big Picture.

In Week 1, you’ll discover:

• • The number 1 thing you need to know before you begin writing a single email
  • with ease (instead of staring at the screen)
  • 4-step process I use to write autoresponders for clients (clients pay thousands of dollars for my emails – and I’m going to reveal exactly what I do for them)
  • One often-overlooked word that underlies ALL effective copywriting
  • How to kick off the email copywriting process with a bang (like a general, you have to start from a position of strength)
  • One magic word that can transform your marketing (not just your autoresponders)
  • Most business owners make this COMMON mistake (it’s so easy to avoid you’ll kick yourself for missing this one)
  • 2 things you must know about your prospects before you write a single email
  • The driving force of your marketing (and how to master it)
  • Why you need to talk to the marketplace (including a simple 3-question survey to send to your list)
  • 7-letter word
  • triggers a “light bulb” moment in everyone I tell it to
  • 8 questions you must answer about your product before you write a word of copy

Your outline is your map.

It takes you from Point A (where you are now – not enough sales or money) to Point B (where you want to be – truckloads of sales and money).

Without a detailed map, you’ll get lost, go off course and end up some place you didn’t intend on getting to.

If you understand the big picture but still struggle with copywriting, it may be because you haven’t developed a detailed outlined based on the core McIntyre Method principles.

In Week 2, you’ll discover:

• • Why most people get this step backwards (and how to break the pattern)
  • How to rapidly generate content ideas for your email autoresponder sequence
  • super-fast strategy for creating an autoresponder outline (I use this with clients regularly)
  • My personal email copywriting “best practices” checklist (the result of numerous projects with various clients)
  • Why content is NOT king when it comes to email marketing
  • crucial step you MUST take before you begin writing your autoresponder
  • A nifty strategy that causes your open rate to INCREASE over time (common wisdom states that it should decrease but I’ll explain how it doesn’t have to be that way)
  • Weird (and effective) lessons from talk show radio you can apply to your emails

It’s time to put pen to paper and turn your outline into a hard-hitting, high-converting autoresponder that drives sales on autopilot – for you AND for your clients.

In Week 3, you’ll discover:

• • Why subject lines don’t matter (and more importantly, what DOES matter)
  • When to pitch your products (and how to do it without pissing people off)
  • What tone of voice do people respond to most?
  • Simple strategies that get prospects addicted to reading your emails
  • The single BIGGEST thing you need to focus on when writing your emails
  • How long should each email be?
  • 7 ways to open your emails that get readers instantly engaged
  • How many emails should your autoresponder sequence be? (my answer will surprise you)

In the final week, you’ll put the pieces together.

You’ll sign up to a recommended autoresponder service and add your emails (or if you’re doing this for a client, you’ll add their emails into their email software).

Next, you’ll create a landing page, begin driving traffic and – if you’ve followed the McIntyre Method steps correctly – you’ll see signups and sales.

In Week 4, you’ll discover:

• • How to create a landing page properly (and, why this is one of the LAST steps, not the first)
  • Where should you put your opt-in form?
  • How I DOUBLED a client’s opt-in rate by making it HARDER to opt-in
  • complete NONSENSE (and what you should do instead)
  • One of the biggest marketing companies on the planet makes this DUMB email marketing mistake (you’ll be dumbfounded at how stupid this mistake is)
  • Why burying your opt-in form below TONS of content increases opt-ins (not decreases like most people would think – however, there’s a right way and a wrong way to do it, and I’ll show you the right way…)
  • I NEVER look at open rates)
  • the CoursesGB

Sale Page: https://www.themcmethod.com/masterclass/
Archive Sale Page: http://archive.is/JLrpN