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Customer Development for Product Managers

By: Jay Clouse

Skill Level: Beginner

Duration: 1h 2m

Released: June 21, 2018

Description:

Great products are built from a strong understanding of customer needs. As a product manager, you’re tasked with identifying those customer needs so that you’re able to direct the creation of products that make your customers’ lives a bit easier.

In this course, discover how to leverage the customer development process to validate your assumptions and create products customers will truly love—without spending all your precious time or money. Learn how to craft your own problem hypothesis, perform user research, create surveys and analyze the results, and conduct effective user interviews.

Topics include:

Four stages of customer development
Creating a problem hypothesis
Performing user research
Defining your target market
Creating effective surveys
Conducting effective user interviews
Analyzing interview results

Author:

Jay Clouse is a writer and entrepreneur from Columbus, Ohio.

He is currently the founder of Unreal Collective and cohost of the Upside podcast . Jay fell in love with building products through his first software startup, Tixers, a digital ticket exchange. Tixers was in the second class of the UpTech accelerator program in Covington, Kentucky, and raised a seed round of funding. After just a couple of years in business, Tixers was acquired in 2015.

In 2016, Jay worked as a product head with CrossChx, a venture-backed healthcare startup in Columbus, Ohio. There, he managed several hardware and software products and helped to launch two completely new products in the healthcare space. All along the way, Jay was actively engaged in the startup community as a local organizer and facilitator of Startup Weekend since 2012.

In 2017, Jay left CrossChx to combine his interests in product and community building through Unreal Collective, an online accelerator for founders and freelancers to find community and grow their businesses.

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Salepage:

Archive: https://web.archive.org/web/20180717194708/https://www.lynda.com/Business-Skills-tutorials/Customer-Development-Product-Managers/704121-2.html

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