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How to DIY a Therapist Website that Fills your Practice (with zero ads!)

Build a killer therapist website that shows up in Google search results. Step-by-step, from start to finish

Are you feeling ready to launch a private practice but you’re finding yourself getting hung up on how to design and build your website? Or, maybe you’ve been in private practice and your website just isn’t bringing in the kinds of clients that you want to work with.

I’ve been there, done that!

When I started my practice, I had NO idea that there was an actual strategy to building a website that could help clients find me. I assumed I would just link to my website from my Psychology Today profile and cross my fingers that my ideal clients would find me there.

A few months into building my practice, I had a caseload of two clients. And they weren’t my ideal clients.

It was time to roll up my sleeves and do some work! With some hard work, elbow grease, and more mistakes than I can count, I finally came up with a formula that works.

I streamlined the process to the most essential steps and boiled it down into this course.

This course is for you if:

• You’re ready to start your practice but you feel stuck on how to create a great website for it.
• You don’t have the budget to pay for a professional website designer, copywriter, or SEO expert.
• You have a website already, but it’s not bringing in the referrals you want and you’re ready to start over from scratch.
• You want a website that focuses more on winning over ideal clients for your practice than having a highly customized design.
• You’re willing to roll up your sleeves and tackle a DIY project!

This course is NOT for you if:

• You prefer to pay professional experts to create a highly customized website for you.
• You would rather focus your marketing strategy on different approaches (rather than on showing up in Google search results).
• You already have a website and you’re not willing to start from scratch.
• Your website is already working great for you and is bringing in your ideal clients!

By the end of this course…

• You’ll have a website up and running designed to attract and build trust with your ideal clients.
• You’ll have practices in place that will scale your website (and your practice’s!) growth over the next few months, so that before you know it, your website will show up in the top Google search results for your specialties and help clients find you!

Why Squarespace?

If you dive into this course, I’ll walk you through the process of DIYing your therapist website using Squarespace. I chose Squarespace for four reasons:

• It’s super easy to use
• They have beautiful templates to choose from (we’re not designers so let’s not try to pretend we are!)
• It’s incredibly affordable (starting at $12/month)
• It offers all the SEO customization you need to show up in Google search results.

How does it work?

It’s possible to DIY your website on the cheap and have it be effective. I’ve streamlined the process by eliminating the steps that aren’t absolutely necessary for success and leveraging the beautiful templates already designed on Squarespace so you don’t have to start from scratch or pay a bunch of money to make it happen.

Is it nice to have a custom website by a professional designer? 100 percent! But I know not everyone has the $5000+ dollars to fork out for a custom website, especially when you’re first starting out and you have bills to pay. If you want to save that money for another day, but you don’t want to get into the nitty-gritty tech stuff, I’ll show you what you need in this course.

What the course includes:

• 14 video lessons. Video lessons include:
  • Powerpoint slides with key points
  • Screensharing with click-by-click tutorials
  • Short lessons so the concepts are concise and quick to rewatch
• Workbook walking you through the concepts one lesson at a time, with guided homework for each step.
  • The workbook is a fillable PDF, so you can print it out or fill it out directly on your device.
• Lesson summary PDFs to enhance your learning.
• Downloadable lesson mp3s to solidify your learnings on-the-go.
• Lessons come with downloadable transcripts and closed captioning to offer options to best suit your learning style.

Total costs of this DIY project:

In addition to the cost of the course, you can expect to pay $12 a month for a Squarespace subscription after your 14-day free trial ends, and around $20/year or less for a domain name if you don’t already have one. If you include the cost of this course, you can have a DIYed website that fills your practice for under $200 up-front!

Check out the course curriculum below and then dive on into the course!

Course Curriculum

Before we Get Started…

• Introduction to the Course (3:29)

• Don’t Forget your Workbook!

• But First: Who are you Really? (2:53)

• Find Your Keywords (it’s not too scary I promise!) (7:02)

Copywriting – How to Write Authentically and Effectively

• Choose a Squarespace Template (5:00)

• Throw out Everything you Learned About Writing (3:00)

• About Page: The Foundation of your Website (3:21)

• Writing Your Services Pages (5:07)

• Homepage Time! (5:46)

• Finally! Dropping Copy into Your Site (8:07)

Get your Website Ready

• Time for Some SEO! (I’ll make it easy I promise) (20:07)

• Now to Tidy up Your Design (13:57)

• Finishing Touches and Going LIVE! (13:02)

Ongoing Practices to Fill your Schedule

• Steal the Blogging Formula that Filled my Practice (13:06)

• You did it! Tools for Going Forward (1:57)

• I’d Love Your Feedback!

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