How TF Do I Start – Hyla Nayeri & Adrien Bettio

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WHAT TF IS IN THE COURSE ?

Module 1: Welcome to How TF Do I Start?

• Introduction(2:00)PREVIEW
• The 437 story(3:10)PREVIEW
• How TF Do I Start? WorkbookSTART

Module 2: The Business Idea

• Lesson 1: Idea Generation(8:06)START
• Lesson 2: Market Research: Competitor Analysis, Positioning Map, etc.(5:08)START

Module 3: Manufacturing 101

• Lesson 1: What to Look for in a Manufacturer(14:18)START
• Lesson 2: How to Find a Manufacturer(9:31)START

Module 4: Manufacturing 2.0

• Lesson 1: Design Process – From Techpack to Final Sample(7:49)START
• Tech Pack Walk Through(4:00)START
• Lesson 2: Logistics, Quality assurance and Costing(6:05)START

Module 5: Building a Collection

• Lesson 1: Our Experience + Approach(5:03)START
• Lesson 2: Building the PO – #Units, Sizing Breakdown, Pricing(7:12)START
• Costing Example(12:11)START
• Purchase Order Walk Through(4:52)START

Module 6: That Cash Money

• Lesson 1: Funding your business(5:00)START
• Lesson 2: Finding resources to fund your business(3:53)START
• Lesson 3: Risk and Reward(6:18)START

Module 7: Branding is KEY

• Lesson 1: Establishing Branding(2:10)START
• Lesson 2: Visual Identity(2:59)START
• Lesson 3: Naming your Business(4:45)START
• Lesson 4: Differentiating from competitors(6:14)START
• Lesson 5: Branding Consistency(2:44)START

Module 8: Ecommerce Tips

• Lesson 1: Getting Set up(2:58)START
• Lesson 2: Uploading product + descriptions(3:03)START
• Lesson 3: Landing Page Tips(2:31)START
• Lesson 4: Becoming a trustworthy brand(4:21)START

Module 9: Operations

• Lesson 1: Packing + Shipping(14:31)START
• Lesson 2: Customer Service + Policies + FAQ(4:16)START

Module 10: Social Media Marketing + More

• Lesson 1: Brand Exposure(1:37)START
• Lesson 2: Social Media Platforms(2:19)START
• Lesson 3: Growing through IG(4:21)START
• Lesson 4: Instagram growth Hacks(5:17)START
• Lesson 5: Value Proposition(5:22)START
• Lesson 6: Tik Tok for your brand(4:50)START
• Lesson 7: Creating Conversion(8:11)START

Module 11: Influencer Marketing + Celebrity

• Lesson 1: Everything you need to know about Influencer Marketing(1:27)START
• Lesson 2: Paying for Influencers(8:13)START
• Lesson 3: Finding Influencers for your brand Part I(3:52)START
• Lesson 4: Finding Influencers for your brand Part II(9:13)START
• Lesson 5: Influencer Outreach(7:44)START
• Lesson 6: Influencer Gifting Part I(3:14)START
• Lesson 7: Influencer Gifting Part II(2:56)START
• Lesson 8: Large scale influencers(5:44)START
• Lesson 9: Celebrity gifting(7:21)START

Module 12: Launch Day Marketing

• Lesson 1: Launch Day(3:16)START
• Lesson 2: Selling Out(2:50)START
• Lesson 3: Keeping the customer after your first order(2:37)START

Module 13: The Boring Stuff

• Lesson 1: Incorporation(6:00)START
• Lesson 2: Accounting(8:17)START
• Lesson 3: Legal(2:25)START
• Lesson 4: Human Resources(3:02)START

Module 14: Mindset

• Lesson 1: Entrepreneurship: The Importance of Perseverance + Hustle(4:37)START
• Lesson 2: Goal Setting – How We Goal Set, Use Vision Boards, and Use Manifestation(5:07)START

Module 15: Self Development

• Lesson 1: Routines(1:49)START
• Lesson 2: Balancing life as an entrepreneur(2:05)START
• Lesson 3: Reading for an entrepreneur(1:16)START

Module 16: The Hard Parts No One Talks About

• Lesson 1: Entrepreneurship Lifestyle(2:44)START
• Lesson 2: Fear of failure(1:37)START
• Lesson 3: Motivation as an Entrepreneur(1:18)START
• Lesson 4: Successful brand > my health + happiness?!(2:10)START
• Lesson 5: This shit ain’t easy(3:08)START
• Lesson 6: You are more than your brand(1:48)START
• Lesson 7: No one is perfect(2:47)START
• Congratulations on Finishing How TF Do I start?(1:13)START

Frequently Asked Questions

• Industry Terms 101START
• When to pay yourself a salary?(1:33)START
• When to hire your first employee?(0:53)START
• Best Marketing Dollars?(1:13)START
• How to approach Press or PR as a small brand with little cash?(0:46)START
• What tools do we use for planning, execution and operations?(1:07)START
• Hiring tip(1:22)START
• Best business book?(1:31)START
• Tips on balancing business with current job/school(1:34)START
• How to pick someone’s brain?(1:35)START
• How did you start building your business network?(1:13)START
• Next Steps(0:31)START

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