FG Society Certification by Julie + Cathy Funnel Gorgeous

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Dear Soon-To-Be-Master-Marketer,

It’s hard to describe how excited we are that you are holding this document in your hand (or reading on a phone more likely).

We know contained in these pages, is critical information that could transform your ENTIRE life. It’s a bold promise we know, but one we’re ready to bet our business on.

Somewhere somehow you’ve heard about our certification program called FG Society. Maybe you watched a live info session, maybe you got this link from a friend, but it really doesn’t matter, because we’re here now chatting, and we have some really important things to share.

The reason FG Society even exists is because of a very big problem in the online marketing space. It’s filled with under qualified people trying to make a quick buck. And very very few of these people actually want to learn the skills they need to be an excellent marketer.

Here’s the reality we’ve discovered. While niching down is a great idea to stand out in business from a visibility and messaging standpoint, skillwise if you want to learn how to build funnels that convert, you can’t just know one thing.

You have to know THREE things, and that is the foundation of FG Society.

It’s all about understanding what makes a great offer, great copy, and great design.

Despite the fact that it seemed like a big ask to teach all three, we’ve done it. Over 400 marketers have gone through this program and transformed their understanding of these three areas, essentially making them “triple threats” in the industry.

Our nickname now is that we’re creating a community of triple threat marketers who understand these three things – after all – it’s the same three things that make a FUNNEL convert too!

This isn’t just theory either. We’ve seen over and over again that our funnels outperform industry standards… by a lot. People who build funnels that are supposed to break even, end up with $25,000 a month in net profit. Or they make $100,000 in 30 days off a $30 product.

Our conversion rates on all our funnels beat benchmarks 100% of the time.

FC Society is our solution to the need for providers, business owners, and freelancers to learn the three great foundations of funnel building…

Offer, Copy, and Design.

We’re excited to take this journey with you!

ACADEMIC OVERVIEW

FG Society is a certification program that teaches online marketing through the design and development of a sales funnel. The program is broken up into three phases, based on the foundational pieces of Internet Marketing.

1. Offer Creation + Strategy
2. Copy
3. Design

We do this in an applied way by teaching funnel building for infoproducts. Students move through each phase, with an exam at the end to test competency. We call this the “triple threat”. The ability to do all three pieces well is what makes a marketer stand out in the industry

By the end of the program, they have comprehensive knowledge of funnel strategy + design, plus how to build a great info product offer and write high converting copy.

Certified marketers unlock a range of perks inside the Funnel Gorgeous ecosystem, with the ability to be featured as a partner provider and available for done-for-you work.

Those who wish not to be certified but simply want to go through the program for individual skill development can opt out of the exam process.

Get FG Society Certification by Julie + Cathy Funnel Gorgeous, Only Price $297

WHO FG SOCIETY IS FOR

1. Funnel Designers
2. Funnel Strategists
3. Copywriters
4. Designers
5. Digital Marketers
6. Marketing Consultants
7. Marketing Coaches
8. Marketing Agencies
9. Virtual Assistant’s Looking To Uplevel Their Skills
10. Facebook Ad Agencies That Want To Uplevel Their Funnel Skills
11. Business Owners That Want To Build Their Own Internal Funnel Team

FG SOCIETY CURRICULUM

phase #1: OFFER CREATION + STRATEGY

• Customer Avatar
• Online Business Models
• New Business Growth
• Problem + Solution
• Unique Selling Proposition
• Value Ladder Strategy
• Funnel Strategy
• Continuity
• Considerations Pricing
• Unpacking Offers
• Lead Funnels
• Funnel Analysis

+ tools and resources

• Average Cart Value
• Lifetime Value
• Anticipating Launch Results
• Strategic Planning
• Funnel Elements Checklist
• Conversion Benchmarks Calculate
• USP Examples
• Intensive Examples
• Glossary of Terms

phase #2: FUNNEL COPY

• Direct Response
• Intro Sales Copy Instruction
  • Announcements
  • Features/Benefits
  • Guarantees
  • Urgency/Scarcity
  • FAQ
  • Closes
  • Headlines
  • Problem/Solution
  • Rapport
  • Testimonials
• Persuasion
• Storytelling
• Webinars
• Emails Naming

+ tools and resources

• Email headline cheats
• Naming + USP examples
• Copy teardowns
• Webinar hotseats
• Glossary of terms

phase #3: FUNNEL DESIGN

• Experience First Design
• Space
• Cadence
• Balance
• Emphasis
• Details
• Sales Page Design
  • Announcements
  • Featu res/Benef its
  • Guarantees
  • Urgency/Scarcity
  • FAQ
  • Closes
  • Headlines
  • Problem/Solution
  • Rapport
  • Testimonials
• Offer Assets
  • Logos
  • Graphics
  • Product mockups
• Mobile Optimization
• Order Forms + OTO’s
• Funnel Building
  • Pricing
  • Timelines
  • Funnel Build Process
• Brand Style
• Color Theory
• Typography
• Image Optimization

+ tools and resources

• Custom extra design ideas for funnels
• Off Book Funnel design templates
• Black + White wireframe
• Over the shoulder webinar design
• Funnel pricing calculator
• Gantt charts for project timelines
• Color theory + font style library

Get FG Society Certification by Julie + Cathy Funnel Gorgeous, Only Price $297

PREREQUISITE COURSES

1. Offer Cure + Funnel Rx prior to Phase 1
2. Ad Gorgeous + Webinar Gorgeous during Phase 2
3. No pre-requisites for Phase 3

HOW THE PROGRAM WORKS

The full certification program is $3000, but it is unlocked as a pay as you go model. This way, students can begin Phase #1 and opt-out at any time.

Once inside the program, the price is guaranteed for one year. If the student does not complete the certification by then, they are subject to whatever price the Society is selling at that time.

phase #1: OFFER CREATION + STRATEGY

1. Cost $1000.
2. Limited Time Pay-Plan (3 monthly payments) of $397.
3. To complete, you must pass a written exam and score at least a 78%.
4. If you want to opt out of the exam, students must show completion of the material to move ahead (called an exemption).

phase #2: FUNNEL COPY

• Cost $1000.
• To complete, you must pass a written exam and score at least a 78%.
• If you want to opt out of the exam, students must show completion of the material to move ahead (called an exemption).

phase #3: FUNNEL DESIGN

• Cost $1000.
• To complete, you must pass a written exam, produce a small project and score at least an 80%.

Certified Marketers who pass are given 12 months on our website, 12 additional complimentary months in the Facebook group, plus all the perks of certification. Renewal fee is $500/year after the 12 months are complete.** ** Those who aren’t interested in certification have the option to pay for continued support in the group after their 12 months are over.

HOW CERTIFICATION EXAMS WORK

1. Exam for each phase.
   • Combination of multiple choice, short answer, true/false and one project (in phase 3) to show competency in the skill being tested.
   • Open book test. You can use all your material!
2. The exam will build upon itself in each phase. You’ll take PI and be graded, and then use the examples to complete the exam forP2 and P3.
   •  We teach you everything you need to know to complete the exam!
   • You can take the test two times without any additional grading fee.
3. You have 12 months to get certified. Once certified, you get access to all certified perks for an additional 12 months. (Renewal fee is currently $500/yr after that).
4. If you’re within 10% of passing, we always have a second grader check to ensure the score is accurate.

PERKS OF CERTIFICATION

• 50% affiliate commission on our courses and templates
• Wholesale templates from our shop
• Featured on our website and in our directory
• Access to job requests
• Extra design snippets
• 12 months of additional FB group and weekly Q&A
• Extra training on our FG Funnels App

Get FG Society Certification by Julie + Cathy Funnel Gorgeous, Only Price $297

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