eCommerce Email Marketing Customer Lifecycle – Andriy Boychuk

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A step-by-step course that will show you how to set up highly engaging email automations that add 20% to your revenue

eCommerce Email Marketing Customer Lifecycle

Course Curriculum

Era of Relevance

• We are living in the ‘Era of Relevance’(2:22)
• The downside of email irrelevance(1:32)
• Customer life cycle(3:36)
• Your customers feel valued and You feel in control(1:32)
• Better numbers, more revenue(0:47)
• Benchmark(0:35)

Overview

• Andriy Boychuk(1:39)
• Course in 5 modules(1:23)
• How to take this course(1:07)
• Video length up to 15 minutes(0:43)
• Closed Community(1:10)
• Technology is overrated(1:26)
• Questions and Feedback(1:28)

MODULE 1: Strategy

• Strategy overview(1:43)
• Optin methods(8:59)
• Pre purchase aka welcome flow(15:54)
• Exit intent flow(5:02)
• Abandonment cart flow(6:33)
• Post purchase flow(9:44)
• Bounce Back(3:07)
• 2x buyers flow(4:26)
• Browser abandonment flow(3:15)
• Win back flow(3:38)
• Sunset flow(4:10)

MODULE 2: Copy

• Module breakdown(1:20)
• Email guidelines explanation(10:28)
• Footer message(3:44)
• Opt in forms(3:24)
• Surveys(1:52)
• Share it with copywriter(1:25)

MODULE 3: Design

• Module breakdown(1:02)
• Template structure(9:58)
• Hero images(2:22)
• Let's Design/Build it(12:05)
• Text based emails(2:08)
• Form Design(1:29)
• Form Builder(9:57)

MODULE 4: Implementation

• Checklist(2:03)
• Email templates(17:50)
• Forms(8:42)
• Pre purchase aka welcome flow(7:23)
• Exit intent flow(1:42)
• Abandonment cart flow(9:01)
• Post purchase flow(1:57)
• Bounce back flow(1:53)
• 2x buyers flow(1:21)
• Browser abandonment flow(2:49)
• Win back flow(2:02)
• Sunset flow(7:18)

MODULE 5: Evaluate & Optimize

• Split test structure(3:18)
• Split test criteria(1:17)
• Split test subject lines(4:23)
• Split test offer % vs $ amount(1:51)
• Split test time delays(2:58)

Conclusion

• Joint The Community(1:19)
• Take Action(0:59)

 

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