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Digitalmarketer – COMMUNITY MANAGEMENT MASTERY CLASS

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What You’ll Learn In This Course

How to Get Business Value from Your Community

Create an online community that builds awareness generates leads and sales, and encourages your brand advocates to become active promoters for your business. Learn how to turn transactional customer relationships into lasting emotional bonds.

How to Create Content that Drives Member Activity and Builds Relationships

You’ll learn strategies to initiate and sustain discussions that drive bonding member-to-member relationships. Plus, discover new ways to make your community stand out from all the other noise on social media.

The 2 Major Growth Methods to Get Your Community Off the Ground…

One of the biggest hurdles to starting new communities is getting people to talk. You’ll learn two popular growth methods that will get your first members participating and engaging in your community space. Digitalmarketer – COMMUNITY MANAGEMENT MASTERY CLASS (PLUS CERTIFICATION)

Metrics that Matter (and the ones that don’t)

Learn how to properly measure growth activity and experience to determine the health of your community. The healthier your community is the more value your business will get and the happier your members will be.

Community Management Mastery
Course Details Digitalmarketer – COMMUNITY MANAGEMENT MASTERY CLASS (PLUS CERTIFICATION)

In this 6 hour course, you’ll learn everything you need to know about community management. Discover everything from how to pick a platform to effective strategies that keep your members active and engaged.

Module 1:
Start Here

Lesson 1: From the Instructor
Lesson 2: What to Expect
Lesson 3: The What & Why
Lesson 4: Business Benefits of Community
Lesson 5: Member Benefits of Community
Lesson 6: Community as an Element of Value
Lesson 7: Community vs. Audience
Lesson 8: Levinger’s Relationship Model
Lesson 9: The Relationship Model & Community Stages
Lesson 10: The Customer Value Journey
Lesson 11: Three Areas Your Community Can Serve Digitalmarketer – COMMUNITY MANAGEMENT MASTERY CLASS (PLUS CERTIFICATION)
Lesson 12: Aware/Engate Communities
Lesson 13: Excite/Ascend Communities
Lesson 14 Advocate/Promote Communities
Lesson 15: Communities that Convert
Lesson 16: The Halo Effect

Module 2:
Community Positioning

Lesson 1: Community Components
Lesson 2: Identifying Market Segments
Lesson 3: Identifying Common Bonds Digitalmarketer – COMMUNITY MANAGEMENT MASTERY CLASS (PLUS CERTIFICATION)
Lesson 4: Community Impact: The Product Purchase
Lesson 5: The Coffee Table Problem
Lesson 6: Open Communities
Lesson 7: Closed Communities
Lesson 8: Open vs. Closed and the Customer Value Journey
Lesson 9: Community Mission Statements

Module 3:
Growing Your Community

Lesson 1: What is Social Density?
Lesson 2: Growth Method: Seeding
Lesson 3: Growth Method: Cold Open
Lesson 4: Growth Method: Paid Traffic
Lesson 5: Creating Sub-Topics
Lesson 6: Intrinsic vs. Extrinsic Rewards
Lesson 7: Creating Community Guidelines Digitalmarketer – COMMUNITY MANAGEMENT MASTERY CLASS (PLUS CERTIFICATION)
Lesson 8: Welcoming New Members

Module 4:
Community-Building Content

Lesson 1: Content That Builds Relationships
Lesson 2: The Importance of Discussions
Lesson 3: Community Topic Maps
Lesson 4: Discussion Questions
Lesson 5: Fluff Posts

Module 5:
Creating a Tribe

Lesson 1: Sense of Community
Lesson 2: Membership
Lesson 3: Influence
Lesson 4: Integration
Lesson 5: Emotional Connection
Lesson 6: Create Rituals
Lesson: Case Study: Love Our Lurkers Week

Module 6:
Moderation

Lesson 1: What does “Moderating” Mean?
Lesson 2: Reactive Moderation & Conflict Management
Lesson 3: Proactive Moderation
Lesson 4: Feedback Loops Digitalmarketer – COMMUNITY MANAGEMENT MASTERY CLASS (PLUS CERTIFICATION)
Lesson 5: 3-Step Social Customer Care Plan
Lesson 6: Common Types of Community Members

Module 7:
Community Metrics & Tools

Lesson 1: What to Measure
Lesson 2: Measuring Growth
Lesson 3: Measuring Activity
Lesson 4: Measuring Experience
Lesson 5: Community Platform Considerations
Lesson 6: Facebook Groups as a Community Platform
Lesson 7: Other Types of Community Platforms

What You’ll Get:

When you enroll today, you’ll receive instant access to:

The Community Management Mastery Course
7 Core Modules
58 Video Lessons
12 Handouts
7 Quizzes (one for each module)
1 Final Exam

Plus, upon successful completing of the course and all exams you will also receive:

A badge designating you as a Certified Community Management Specialist that can be hosted on your website, email signature and LinkedIn profile
A digital, printable certificate suitable for framing
Status and recognition as a Certified Community Management Specialist

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