Pillar #1: Your BEST Lead List

One of the big mistakes people make with LinkedIn lead gen is they don’t create a hyper-targeted list of prospects.

Instead, they “spray and pray”… meaning they target a broad section of LinkedIn users with a generic message. Tactics like this are why LinkedIn lead gen gets a bad rap.

And, it’s also the reason LinkedIn users wind up getting spammy messages like this:

The good news is if you understand how to use LinkedIn’s targeting features, you don’t have to make this mistake.

For example, if you want to create a list of people who own roofing businesses in the U.S.? You can do that!

Want to create a list of executives who manage 503c non-profits? You can do that!

Using LinkedIn’s search features, you can create a super-focused list of just about any segment of professionals.

In fact, you can even estimate the value of your lead list so you KNOW how much your efforts will payout before you start prospecting on LinkedIn.

Pillar #2: The Money is in the Messaging

Messaging is the most important part of any LinkedIn outreach campaign.

Unfortunately, messaging is also where most mistakes happen.

Sometimes, as I mentioned before, poor messaging is the result of poor targeting.

Other times boring or spammy messages are the results of laziness.

Yet… most of the time people get their messaging wrong because they simply don’t know what to say to their prospects.

If you’re constantly trying to figure out how to start a conversation with your prospects, messaging can take a lot of time.

And, the result of this problem is you CAN’T do outreach quickly… which in turn prevents your campaign from reaching enough people to produce results.

Fortunately, there’s a simple solution to this roadblock.

A solution that helps you send high-quality messages, quickly.

A Message Map is a set of pre-scripted messages that are based on your prospects’ needs, desires, and interests.

These pre-scripted messages make your outreach smooth and easy to deliver. You can copy and paste these messages into your outreach conversations. And you can quickly adapt your messages based on the person you’re talking to.

Also, when you use the Message Map framework I’ll tell you about in just a minute…

… Your messages will intrigue and engage your prospects, making them excited to speak with you.

Pillar #3: The Hidden Power in Your Profile

When you do a Linked Outreach campaign, you drive A LOT of targeted traffic to your LinkedIn profile page.

Which Is great!

Think about it. If you provide B2B services, the most important page on your website is your “About” page. It’s the one page every prospect will review before they decide whether or not to pursue working with you.

On LinkedIn, your profile page is your “About” page. So when you contact prospects on LinkedIn, what do they do before they respond? They visit your profile page.

And if your profile page is underwhelming, it can suck all the enthusiasm out of their desire to work with you.

On the other hand, if your profile page is strategically constructed to grab your prospects’ attention… they’ll take the next step with you.

This is why making your profile appeal to your prospects’ interests and desires is so important.

When you structure your profile page the right way, it will be a source of INBOUND leads.

Like any search engine, LinkedIn’s algorithm is designed to show people the best results based on their preferences.

What this means is that you can optimize your profile to generate inbound traffic.

By using the right combination of keywords, settings and media in your profile, you can rank for high-value, bottom-of-funnel searches!

This is the power your LinkedIn profile page can have when you optimize it correctly.

It can be a consistent source of your BEST inbound leads!!