Craft Your Sales Pitch with Competitive Differentiation – Lisa Earle McLeod & Elizabeth Lotardo

Unlock Your Potential with the Craft Your Sales Pitch with Competitive Differentiation – Lisa Earle McLeod & Elizabeth Lotardo Course on CoursesGB.

At CoursesGB, we're dedicated to providing top-quality online courses designed to equip you with the essential skills and knowledge for personal and professional success. The Craft Your Sales Pitch with Competitive Differentiation – Lisa Earle McLeod & Elizabeth Lotardo course offers practical insights, actionable techniques, and proven strategies, making it ideal for learners of all skill levels. Enjoy a 100% online and self-paced learning experience guided by industry experts. Enroll now and take your learning journey to the next level!

Competitive differentiation is crucial to high-margin sales that close quickly. When customers view you, your organization, and your product as something truly special—and not just a commodity—you can avoid price concessions and win more business. Lack of competitive differentiation results in an endless sales process—and the decision nearly always comes down to price. In this course, learn how to add value and differentiate yourself from the first call to the proposal. Authors and leadership experts Lisa Earle McLeod and Elizabeth McLeod cover everything from crafting your opening statement, to asking the right questions, to asking your clients for their business.

Topics include:

• How can you differentiate your organization?
• Setting yourself apart
• Differentiating your language
• Adding value before collecting revenue
• Differentiating during the sales process
• Unpacking the buyer’s journey
• Differentiating in the first meeting
• Talking about the competition
• Customizing your deck
• Differentiating your written proposal
• Asking for the business
• Differentiating inside your organization

Get Craft Your Sales Pitch with Competitive Differentiation – Lisa Earle McLeod & Elizabeth Lotardo, Only Price $37

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