Unlock Your Potential with the Consumer Neuroscience – Moran Cerf Course on CoursesGB.

At CoursesGB, we're dedicated to providing top-quality online courses designed to equip you with the essential skills and knowledge for personal and professional success. The Consumer Neuroscience – Moran Cerf course offers practical insights, actionable techniques, and proven strategies, making it ideal for learners of all skill levels. Enjoy a 100% online and self-paced learning experience guided by industry experts. Enroll now and take your learning journey to the next level!

Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners.

After an overview of the field, the text offers the background on the brain and physiological systems necessary for understanding how they work in the context of decision making and reviews the sensory and perceptual mechanisms that govern our perception and experience. Chapters by experts in the field investigate tools for studying the brain, including fMRI, EEG, eye-tracking, and biometrics, and their possible use in marketing. The book examines the relation of attention, memory, and emotion to consumer behavior; cognitive factors in decision making; and the brain’s reward system. It describes how consumers develop implicit associations with a brand, perceptions of pricing, and how consumer neuroscience can encourage healthy behaviors. Finally, the book considers ethical issues raised by the application of neuroscience tools to marketing.

ContributorsFabio Babiloni, Davide Baldo, David Brandt, Moran Cerf, Yuping Chen, Patrizia Cherubino, Kimberly Rose Clark, William A. Cunningham, Maria C. Cordero, Manuel Garcia-Garcia, Ming Hsu, Ana Iorga, Philip Kotler, Carl Marci, Kai-Markus Müller, Ingrid L. C. Nieuwenhuis, Hirak Parikh, Dante M. Pirouz, Neal J. Roese, Irit Shapira-Lichter, Daniela Somarriba, Brendan Murray, Julia Trabulsi, Arianna Trettel, Giovanni Vecchiato, Sarah Walker

Get Consumer Neuroscience – Moran Cerf, Only Price $45

Tag: Consumer Neuroscience – Moran Cerf Review. Consumer Neuroscience – Moran Cerf download. Consumer Neuroscience – Moran Cerf discount.

Unlock Lifetime Learning with the Consumer Neuroscience – Moran Cerf Course at CoursesGB!

Invest in your future with the Consumer Neuroscience – Moran Cerf course at CoursesGB and gain lifetime access to expertly crafted content designed to boost your career and personal growth.

Lifetime Access: Enjoy unlimited access to your purchased courses.
Secure Payments: Shop with confidence using our secure payment methods (PayPal, Stripe).
Practical Knowledge: Empower your career with actionable, real-world skills.
Instant Access (Most Courses): Start learning immediately after purchase via your account dashboard or email.
Learn Anywhere: Access your courses on any device (desktop, mobile, tablet).