Christensen, Dillon, Hall, Duncan – Competing Against Luck

Unlock Your Potential with the Christensen, Dillon, Hall, Duncan – Competing Against Luck Course on CoursesGB.

At CoursesGB, we're dedicated to providing top-quality online courses designed to equip you with the essential skills and knowledge for personal and professional success. The Christensen, Dillon, Hall, Duncan – Competing Against Luck course offers practical insights, actionable techniques, and proven strategies, making it ideal for learners of all skill levels. Enjoy a 100% online and self-paced learning experience guided by industry experts. Enroll now and take your learning journey to the next level!

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.

Purchase Christensen, Dillon, Hall, Duncan – Competing Against Luck courses at here with PRICE $20.99 $8

---

Christensen, Dillon, Hall, Duncan – Competing Against Luck

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.

How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.

Get Christensen Dillon Hall Duncan – Competing Against Luck download

After years of research, Christensen has come to one critical conclusion: our long held maxim–that understanding the customer is the crux of innovation–is wrong. Customers don’t buy products or services; they “hire” them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The “Jobs to Be Done” approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes–it’s about predicting new ones.

Christensen contends that by understanding what causes customers to “hire” a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.

This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world–and, most importantly, how not to squander the insights it provides.

Purchase Christensen, Dillon, Hall, Duncan – Competing Against Luck courses at here with PRICE $20.99 $8

Unlock Lifetime Learning with the Christensen, Dillon, Hall, Duncan – Competing Against Luck Course at CoursesGB!

Invest in your future with the Christensen, Dillon, Hall, Duncan – Competing Against Luck course at CoursesGB and gain lifetime access to expertly crafted content designed to boost your career and personal growth.

• Lifetime Access: Enjoy unlimited access to your purchased courses.
• Secure Payments: Shop with confidence using our secure payment methods (PayPal, Stripe).
• Practical Knowledge: Empower your career with actionable, real-world skills.
• Instant Access (Most Courses): Start learning immediately after purchase via your account dashboard or email.
• Learn Anywhere: Access your courses on any device (desktop, mobile, tablet).

Start your learning journey today with CoursesGB!