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Advertising on Pinterest

By: Anson Alexander

Level: Intermediate

Duration: 43m 2s

Released: 10/4/2017

Description:

It’s already home to a sought-after and active target audience. But with the introduction of promoted pins, Pinterest is becoming a digital advertising platform to reckon with. Promoted pins look almost identical to regular pins—and because they are perpetual, they continue to engage long after your campaign has ended. In this course, Anson Alexander provides tips and tricks for creating effective, engaging pins and winning campaigns on Pinterest. Learn, he shows how to create a business account on Pinterest and post your first promoted pin. Then Anson demonstrates how to create campaigns, set goals, and specify your target, schedule, and budget. Using the tools in Pinterest, you can target by interest, demographics, or keywords. Finally Anson reviews the analytics tools in Pinterest for tracking your metrics and conversions—and optimizing future performance.

Topics include:

Creating a Pinterest business account
Creating engaging pins
Creating a Pinterest ad campaign
Reviewing analytics

Author:

Anson Alexander is a blogger, author, SEO expert, teacher, and tech geek.

As the founder of AnsonAlex.com, Anson works full time writing, editing, and producing content for his site and providing technical and business services to clients. He has a BS in international business and information systems from the University of Tampa. In his free time, Anson plays video games, enjoys nature, spends time at the beach, and loves to travel.

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Salepage:

Archive: https://web.archive.org/web/20171101190852/https://www.lynda.com/Pinterest-tutorials/Advertising-Pinterest/597028-2.html

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