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Alex James – Message Matters Most

Some businesses suffer from lack of messaging:

“We do SEO for local businesses!”

Most businesses struggle along with weak messaging:

“SEO is crucial for local businesses!”

But thriving businesses know to develop strong messaging:
“You shouldn’t have to wait 3 months to know if your local SEO strategy is working.”

Because the world’s best copywriting can’t make weak messaging strong.

After all, copywriting only works if you have messaging worth writing copy about.

This course gives you the system to generate differentiated messaging that grabs attention – and holds it.

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I’ve helped 200+ companies find and implement messaging that led to serious growth.

But it’s not because I’m talented.

It’s because I have a Messaging Clarity System.

It usually costs thousands, but now you can access this system, with 9 snappy, example-packed video lessons, and the “epiphany-inducing” workbook, for a (very) low price.

If you just follow the steps, you’ll have the exact words to use across:
– Sales
– Content
– Marketing

By the end, you’ll discover that if you have strong messaging, your copy almost writes itself.

And that’s why your message matters most.

When it comes to marketing, copywriting, and branding, my entrepreneurial confidence tends to go out the window.

And as a service-based solopreneur, my confidence is everything.

This course helped me in three specific ways:

I got to identify the needs of my target clients by clarifying my market.
I used this clarity to focus my language and the information I share.
I crafted a clever message that’s exactly on-brand for me and my work, and I’ve been having great fun and getting great results with this message already.

If you’re an entrepreneur and you haven’t taken Massage Matters Most, what are you even doing with your life?

But seriously, Alex teaches you how to differentiate and master your messaging so it practically does the selling for you.

And don’t miss the chance to grab a 1:1 spot with Alex before he’s booked solid. His real-time feedback is absolute gold.

This course should be a prerequisite for every entrepreneur.

Before the course, I had a vague idea about my messaging and felt a bit lost talking about what I do. Now I have a clear lens to communicate every single piece of my marketing and sales.

Alex consistently shows how it should be done on every platform, and his course is no exception.

I’ve taken a lot of courses over the years (and abandoned my fair share). Alex’s quick, engaging, and example-packed videos make finishing a breeze.

If you’re posting on LinkedIn as a business owner, this course is a must and will help you nail your POV.

Since marketing / storytelling can feel ambiguous or overwhelming at times, it can be difficult to get a whole team to align on how to approach and test different methods.

This course brought order and concrete learnings that were helpful for me personally, and gave me the right language and tools to be able to effectively communicate with the rest of our marketing team on.

I would recommend this to anyone looking to communicate a message to an audience – the principles shared here apply not only to marketers but really anyone who is looking to share their point of view, or a company’s point of view.

The course digs into WHY these methods work, which at its core is understanding how humans work.

For the last 12 years I’ve been in the lab, challenging the “best practices” of marketing, and figuring out what actually works – and what’s just fluff.

In 2020, I started sharing these insights across TikTok – soon gaining over 100,000 followers (despite posting just 1 – 4 times a month).

Since then, I’ve directly helped 200+ businesses – from solo startups to multi-national firms – drive transformational results just by using different words to better describe what they sell.

Here’s what I’ve discovered:

The main thing preventing your marketing from working isn’t algorithms, or imagery, or even copywriting.

It’s the lack of a compelling point-of-view.

In the era of thought leadership, if no one cares about what you have to say, no one will care about what you have to offer.

So, your central message is the asset that holds the greatest leverage for cut-through & growth.

Therefore … your message matters most.

Every business’s message is different.

This course will uncover yours.

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