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The most comprehensive program on

How To Build A Digital Marketing Agency

Join our hands-on, step-by-step mentorship program and learn everything you need to launch and scale a wildly profitable agency today.

Our Pledge

It’s our ongoing mission to help aspiring entrepreneurs to achieve success that flows freely in abundance. That’s what defines Affluent.

No matter where you are right now, you are able to make change. Your life is controlled by the actions that you take.

The Academy offers a proven system that has already helped its students with no previous experience, generate £millions in revenue – creating numerous successful marketing agencies.

We’re not for everyone – just those that are ready to commit, to take action and put in the work.

So, if working with true professionals appeals to you. If being guided by experts towards financial freedom makes sense; if taking control of your life and being successful excites, then we should be talking.

We are The Affluent Academy and we offer…

Success Within 30 Days; Guaranteed

The Worlds First Programme To Guarantee Your First Or Next Client Within 30 Days… ‍Or You’ll Receive A Full Refund

Watch This To Find Out How!

Gain Immediate Access To:

11 Modules with 100+ Lessons
Private Mastermind Facebook group
VIP Email Support directly with Jordan
Full script, contract & funnel templates

And That’s Not All…

Weekly Live Video Q&A’s

Every week we get the whole community together for a live Q&A session available exclusively to members, giving you the chance to ask me absolutely anything you want!

Jordan%20Platten%20%E2%80%93%20Affluent%20Academy%2001 » Courses[GB]

Affluent Lead Sourcing Service

We understand that generating leads and prospecting is one of the most time consuming tasks when growing your agency. When joining the academy, you’ll gain exclusive access to our in-house lead sourcing team who can generate 100+ fully qualified leads for you in less than 24hrs. Small fee applies.

Your Course Curriculum

11 Modules With 100+ Personally Delivered Lessons

Module 1 – Laying The Foundations

In this module we teach you how to set yourself up for success. It’s vitally important that you yourself are a success first before we can begin on actually launching your agency. It’s these crucial foundations that separate the successful from the unsuccessful.

Navigating the Affluent Academy

A full overview of the host platform and accessing all course contents.

What we cover:

Overview of navigating around the platform
How to watch the content and access all learning materials
How to quickly recap lessons when referencing in the future

Fundamental Rules Of Play

This lesson covers how to get the most out of this program. This is very important.

What we cover:

General housekeeping & rules
How to join our exclusive community
Our 5-step support process
The crucial traits our biggest success stories possess

Getting Your House In Order

If we’re going to ensure you have the highest chances of success, the first thing we need to do is ensure that all elements of your life are in order first. This lesson and attached worksheets will enable you to analyse all areas of your life which could be limiting your potential growth.

What we cover:

How to break bad habits & replace them with good
Crafting a routine that plays to your personal strengths
The impact of your environment & surroundings

Clearing The Fog

Before launching a business, it’s vital that we can think with crystal clarity. In order to do this, we must ensure that we have all distractions eliminated from our lives and a definitive goal that’s so cemented in our minds that we cannot ignore it.

What we cover:

The worst distractions & how to eliminate them
How to become a goal-smasher with crystal clarity
Developing a WHY that’ll push you forward through anything

Employee To Employer Mentality

If you’re new to business, you will be mentally wired up with an employee mentality. It’s not until you’re awakened to the world of an employer that you truly realise the vast differences between both states of mind. This lesson will allow you to put yourself in the right mainframe before you’ve even begun.

What we cover:

General housekeeping & rules
How to join our exclusive community
Our 5-step support process
The crucial traits our biggest success stories possess

Harnessing The Social Media Revolution

We’re now in the age of social media, a world addicted to their mobile phones. Businesses now have the opportunity to get themselves in front of their customers in just a few clicks and in this lesson you’ll learn how to take advantage of the opportunity presented to you.

What we cover:

What statistics tell us about global social media usage
The opportunity at hand and where you come in
Fulfilling the role of a social media marketer
How to become an Affluent Agency Award winner

Recap Quiz

Short end of module multiple-choice quiz.

Module 2 – The Launch Sequence

In this module you will learn how to set up all the essentials before starting work on your marketing agency, even if you’re completely new to business. You’ll be able to establish your position in the industry, giving you the highest chance of success right from launch.

Establishing Your Business

Don’t worry if you’re completely new to entrepreneurship. In this lesson you’ll learn how to set yourself up legally in your country of residence.

What we cover:

Setting up a business anywhere in the world
Tax efficiency structures to follow
How to set up business bank accounts & accountancy tools

The New Era Agency

So we’ve already established you want to launch a marketing agency, but what agency model are you going to follow? In this lesson we cover the pro’s and con’s between different agency types.

What we cover:

The problem with traditional marketing agencies
Pro’s and con’s to freelancing and company building
What the New Era Agency is and why you should adopt the model

Building A Brand

Great branding is what separates companies the worlds most successful companies from those that get capped at mediocracy. In this lesson, we dive deep into what makes a great brand and how to build one.

What we cover:

Developing a brand that’ll create influence on your industry
How to start building both an agency and personal brand
Naming your agency the right way

Website & Email Creation

An integral component of a solid brand is a high-quality website. In this lesson you will learn how to create a design friendly website with ease, even with zero previous development experience.

What we cover:

How to create a clean, yet effective website
Purchasing a domain name & hosting
Setting up a professional email account

Service Offering Formula

There are a range of services a digital marketing agency can offer and as a beginner it’s often hard to know what to offer and when. In this lesson we cover all the most profitable services and in what instances you should offer them.

What we cover:

The core service offering
What additional services to offer potential clients
How to produce the perfect offer every time

Value Based Pricing Structure

As business owners, we don’t charge based on how long it takes us to fulfil a service. We charge based on the value of the services we provide. In this lesson you’ll learn how to structure your prices.

What we cover:

An overview of the issues of time-based pricing
What value-based pricing is and why it’s king
How much to charge based on specific service offers

Recap Quiz

Short end of module multiple-choice quiz.

Module 3 – Sales Prospecting

Crafting Your Niche(s)

Picking a niche or an industry to target within your marketing agency is one of the most common stumbling blocks for new starters. In this lesson we cover exactly how to pick the most lucrative options.

What we cover:

Whether you should ‘niche down’ or not
The best and most lucrative niches
How to establish what niche(s) are best for you

Trends To Look Out For In 2020

As a marketer, staying ahead of the trends is absolutely essential. Failure to do so will result in your competitors out-shadowing you with ease. In this lesson you will learn the hottest trends to keep an eye on for the coming year.

What we cover:

The fastest growing industries in the world right now
How to keep an eye on changes within them

DNA Of The Perfect Client

Whilst the world may consist of hundreds of thousands of potential clients, how can we sift through the masses to find the golden nuggets? That’s exactly what we go through in this lesson.

What we cover:

The specific criteria to look for in potential clients
Red flags to avoid from the start

Leveraging Your Existing Network

Your biggest weapon when launching a new business is your existing network. In this video you’ll learn exactly how to squeeze the most out of the relationships you’ve established through your life.

What we cover:

Why your existing network is your biggest weapon
How to get referrals from friends, family & lost acquaintances
Specific outreach scripts to use

15 Lead Generation Techniques

Knowing how to generate leads for your agency can be confusing, especially if you’ve never had to do so before. In this video, we teach you over 15 methods for quickly finding potential clients for your agency.

What we cover:

What specific information to look for
The best lead generation techniques for your agency
How to find potential clients in over 15 different ways

Hands-Off Lead Generation

As a business owner, there comes a time where time consuming tasks become something worth paying others to complete. In this lesson, we introduce the member-exclusive Affluent Lead Sourcing service that grants access to our in-house team who will generate leads for you, for a very reasonable fee.

What we cover:

What the Affluent Lead Sourcing service is and how to use it
Fully qualified lead list examples

Pipeline Organisation & CRM

The correct management of your pipeline is incredibly important whilst scaling any sales-based business. Failure to do so will result in a chaotic client acquisition process. In this lesson we make ease of organising your entire sales process.

What we cover:

The correct sales process terminology
How to manage your pipeline – the cost-free way
How to manage your pipeline – the pro way

Recap Quiz

Short end of module multiple-choice quiz.

Module 4 – How To Secure Meetings

In this module you will learn how to convert cold leads into meetings, using a variety of different strategies. You will also learn how to master sales, even if you have no previous experience selling before.

The Psychology Of Sales

In order to successfully sell anything, you must first understand why people buy. After completing this lesson, you will understand the process behind selling and become a pro at converting potential customers.

What we cover:

The 4 must-knows in any sales situation
Key traits of a top performing sales person
What thousands of hours closing taught me

Achieving Instant Respect

The majority of the time when selling, we’re trying to convert people who don’t already know us. This makes it incredibly important to gain respect early on in the conversation. In this lesson you will learn how to demand respect from anyone.

What we cover:

The salesperson vs business owner mind-shift
How to carry yourself in any sales setting

Self Analysis & Playing To Strengths

Everyone is different, it’s what makes us human. It’s incredibly important that as a business owner we don’t get caught up on trying to become anything other than the best version of ourselves. This lesson will allow you to analyse who you are and maximise on your existing strengths.

What we cover:

Establishing your personality type
What your personality says about you as a sales person
How to play to your strengths in a sales setting

Cold Calling Remastered

Those who say that cold calling doesn’t work simply don’t know how to do it effectively. In this lesson you will learn how to use hyper-relevant strategies to secure meetings with complete strangers over the phone.

What we cover:

Why cold calling as you know it is ‘dead’
How to overcome the fear of picking up the phone
The 5 step pre-call priming process
Comprehensive script training

Mass Email Automation

Are emails a thing of the past? Absolutely not. This lesson is all about automating your email outreach, using strategies with unrivalled open-rates.

What we cover:

Where 99% of companies go wrong with email
How to skyrocket email open rates
Cold & warm email templates
Mass email automation tools

DM Domination

Direct messages are an extremely effective way to secure meetings with potential clients. In this video you will our exact DM conversion scripts and how to use them.

What we cover:

Why direct message and what platforms to use
Keys to success with DMs
The 4 step process
Outreach & follow up scripts

Face-To-Face

Not to be forgotten, there are a ton of ways to secure meetings face-to-face. In this lesson you will learn the most effective strategies both myself and our members have used.

What we cover:

How to confidently walk into businesses and secure meetings
Creating a lasting impression at networking events & trade-shows

Video Auditing

There comes a time when a potential client needs something a little extra to convince them to have a meeting with you. The video audit is an excellent tool in these situations. In this video you’ll learn how to master them.

What we cover:

Why you should use video audits
When & where to send them to
Example Audits we’ve sent out that secured meetings

Affluent Outreach Formula

It is absolutely essential that in sales, you don’t put all your eggs in one basket. The Affluent Outreach Formula combines a number of strategies in a tactical time-based order, in order to squeeze an answer out of each and every lead.

What we cover:

The importance of diversity in sales
How to squeeze an answer out of every prospect
The 4 step conversion formula

Objection Crushing (Meeting Setting)

It’s completely natural to face rejection in sales. In this lesson, you will learn how to convert no’s into yeses using time-proven scripts and strategies.

What we cover:

The reasons people give objections
Overcoming any objection when securing meetings

Recap Quiz

Short end of module multiple-choice quiz.

Module 5 – How To Close Clients

In this module you will learn how to convert warm leads into paying clients using our complete multi-platform meeting strategy.

Fundamentals To Success

It’s one thing being able to secure meetings, it’s another thing being able to close. In this lesson you will learn how to demonstrate the key traits of a successful closer, even if you’ve never closed anyone before.

What we cover:

Recap on why people by
Why social media marketing isn’t ‘hard-sales’
How to give yourself the highest chances of closing

Perfect Preparation

After completing this lesson you will be able to prepare yourself before jumping into any meeting, ensuring you make the best impression and have all the necessary tools for success.

What we cover:

The essential research before a meeting
How to present yourself properly
What to have with you every time

The Complete Multi-Platform Strategy – Part 1

We’ve broken down our complete meeting strategy into 3 easy to follow stages, ensuring that you can quick reference these stages whenever required. In this lesson you will learn how to build rapport, authority & gather ammunition.

What we cover:

Full meeting strategy overview
The 3 stage in-depth script breakdown
How to effectively ‘Discover’

The Complete Multi-Platform Strategy – Part 2

In this lesson you will learn how to wow your potential clients and build credibility through teaching, whilst presenting your service offering.

What we cover:

The 3 weapons of influence
How to effectively present your services
Building credibility with ease

The Complete Multi-Platform Strategy – Part 3

In this lesson you will learn how to gain permission to sell and how to get a ‘yes’ from your potential clients without having to pressure sell.

What we cover:

The 3-question close
How to position your price
Complete multi-platform strategy overview

Objection Crushing (Closing Clients)

Rejection in a meeting can be the sticking point for numerous agency owners. In this lesson you will learn how to never take no for an answer and how to convert no’s in numerous different ways.

What we cover:

The most common objections when closing clients
Why an objection is not a rejection
How to skyrocket your close-rate

First Clients With No Credibility

When looking to secure your first client, it can be frustrating if a business owner doesn’t instantly find you credible. If you find yourself in this situation with a highly lucrative potential client, this lesson will provide you with a strategy to push them over the line.

What we cover:

When to offer a free trial
How to position the offer in order to prevent brand damage

Payments & Onboarding

The transition from prospect to paying client can be long and tedious without effective systems in place. This lesson will enable you to replicate the exact systems we use within the Affluent Agency.

What we cover:

The most cost-effective payment options
What on boarding is and how to do it smoothly
Full 30-day incubation period

Kick-Off Meeting Structure

In order to tie up all loose ends, we must conduct a kick-off meeting with all new clients. In this lesson you will learn how to effectively structure these meetings.

What we cover:

The true purpose of a kick-off meeting
How to structure it correctly, ensuring you’re ready to commence service

Comprehensive Case Studies

That’s right. In this lesson, we’ll be providing you with countless case studies from our personal clients, which you can leverage. These case studies are from a variety of niches with return on investment ranging from 3x to 20+.

What we cover:

What makes a great case study
Full walkthrough of our case studies & how to use them

Schedule For Success

As we establish in module 1, a good routine is essential to the success of any business owner. In this lesson, you will learn full structures that you can follow for your days in the growth stages of your agency.

What we cover:

The importance of scheduling your days
Full day growth stage schedule
How to use the Agency Growth Report & Pipedrive to aid your routine

Accountability Coaching

At this point in the programme, you will have all the tools needed to begin closing agency clients. In this lesson, you will gain access to schedule a call with one of our accountability coaches. This call is optional and will be the first step of opting in to our action-based guarantee of success.

What we cover:

What our accountability coaches do
The terms of our action-based guarantee of success
How to schedule the call & opt-in

Recap Quiz

Short end of module multiple-choice quiz.

Module 6 – The Science Of Getting Results

In this module you will learn the psychology behind why marketing works and absolutely all of the foundations around getting set up with both your agency and a brand new client.

Content Creation & Gathering

One of the first things you will need to do when working with a client is gather as much content as possible for organic posts and advertisements. This video will teach you what content to gather and how to store it.

What we cover:

What content to use
Standards to follow when gathering content
How to create image & video based content

The Psychology of Marketing

What separates good marketers from exceptional marketers is the ability to understand

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