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Advanced Six Figure Consulting System from Ramit Sethi

Learn the advanced strategies and actual systems to become a 6-figure consultant

Discover exactly how I command $25,000/day, including deep positioning strategies, barrier-busting psychological frameworks, street-tested business systems, and actual proposals that won huge contracts

Move beyond mediocre clients to get consulting fees like
this—a $25,000 payment I received for a half-day of consulting.

For the first time, I’m revealing my most advanced secrets on increasing your earnings as a freelancer/consultant.

YOU’LL LEARN HOW TO:

Work with high-value clients who are delighted to pay
Engineer your business model to move up the value chain and generate 2x, 5x, even 10x more revenue (even if you already charge more than your competitors)
“Scale” and serve more clients — while improving your work-life balance. Including the exact systems I’ve used to scale my consulting business and free up more time for friends and family

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In 2012, I doubled my revenue. Did I work 2x as many hours? Of course not. I used “pinpoint systems” to surgically improve the most critical areas of my business. Read on to find out how I did it — and how you can use this same system to discover your “Critical Growth Levers.”

It’s funny when you think back to first charging for your services. Remember how it felt? We were nervous…scared…who would ever pay me for my services? How do I find them? What do I say? What do I charge? What if they say no?

And yet, we took the plunge. We found an idea. We overcame our fears and decided to charge money…and clients paid! And over time, we realized we know how to turn our services into income.

But then…we get stuck. We maximize our hourly rate and wonder… where do we go from here? Because even with premium services, there’s a limit to how much you can charge hourly.

We find clients…but they only have a certain budget. (And those are the good ones! Let’s not even talk about the ones who haggle on price over and over.) After the project concludes, we’re back “pounding the pavement” to find more clients. All of this instead of doing the stuff we actually love! How much time do we waste every time a client churns?

And for some of us, we jump from client to client, frantically doing the work, marketing ourselves, perfecting our craft…and knowing we need to grow, but being “stuck.” How am I supposed to grow when there’s only one of me? In the back of our heads, we wonder about “systems” and hiring, but it’s tough to know where to begin. Who do I hire? How do I know they’ll do the job right? How much should I pay?

At a certain point, we find that we’ve built a machine that’s running our lives…not the other way around. We’ve created a monster! If we stop, the entire operation will grind to a halt. We started this to be able to control our lives…but how are we supposed to take a vacation when we have clients to respond to and 10 deadlines to hit? I thought I started this to have more free time…so how is it possible I have LESS free time than ever before?

We’re trading time for money, which is fine to start, but what’s the endgame? How do you grow when there are only 24 hours in a day?

Do we get more clients? (How? We’re already swamped with our clients right now)
Do we charge more? (Sure, but there’s a limit to how much you can charge…right?)
Is there some secret strategy we don’t know about? How do the highest-level consultants do it?

The typical advice sounds logical — but when we try it, we realize there’s something missing.

For example, we’re told to “prioritize.” OK. What does that mean? How do we do it, specifically? How do we say no to clients who’ve stuck with us for years?

I used to take this advice. I’d try tactic after tactic, none of them working, and I’d blame myself: Maybe I’m doing it wrong. Maybe I’m not trying hard enough.

I want to share the worst business mistakes I made as a consultant so you can avoid them. See if you recognize these.

Me teaching consulting for Chase Jarvis, one of the world’s most successful photographers. Chase has shot for celebrities like Lady Gaga and premier companies like Starbucks, Nike, and Apple. He said, “No one has single-handedly given me better insight about the business side of art/photography than has Ramit Sethi.”

The top 3 business mistakes for high-level consultants

Mistake #1: Studying mediocre players

When I started consulting, I obsessively followed what my competitors were doing. How much are they charging? How come they got covered in that newspaper? They get all the good clients.

It drove me nuts. I had Google Alerts set up…I read their blogs and got frustrated that I couldn’t work with the same clients they had (who wants to put in years to get there?).

But years later, with hard work and some luck, I had passed these competitors. I was charging more than 10x what they were charging. I was getting covered in Fortune, Forbes, the New York Times. And I realized:

I’d been comparing myself to the wrong people all along!

In fact, those people charging $20/hour were only doing a little better than I was. But back then, that made them the best to me.

Remember when you were a kid, and your elementary school seemed huge? When you visit it years later, it doesn’t seem so big after all.

Same with these other consultants. They were giants to me…until I passed them and realized, my real competitors are much, much larger.

We look at people who charge $30 or $40/hour more than we do. What about the people who make 5x what we make?

I got jealous when they got press coverage in the local newspaper, or the blogs I read. But they were playing a local game — and only later did I realize the world is a lot bigger than my ZIP code.

I heard about them handing off work to an assistant, and I didn’t even know how to find one. Where do you get an assistant? How much do you pay? I’m not a serious enough “businessman” to hire someone! Years later, I have a full-time recruiter, a sizeable staff, a content team, a support team, a data analyst…and more. We focus on the assistant. But, we never think about how we can build systems to hire amazing people so we can work ON the business, not IN it.

Here’s what I learned: We study who we know. We envy who we know. We model who we know. And, we get jealous of who we know.

But there’s a bigger world out there!

If you’re a designer, you read design blogs. If you’re an analytics consultant, you read analytics blogs. But by limiting ourselves to just the obvious players, we miss out on the true masters — the ones generating 2x, 5x, even 10x per client, implementing systems to hire top performers, and building a business that lets them focus on high-value clients.

In other words, why focus on someone who makes $30/hour more than you…when the very best are earning 10x that?

For most of us, there’s a game being played around us that we don’t even know.

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Mistake #2:Nickel and diming

After dealing with time-sucking clients who constantly badgered me with question after question — “it’ll just take a second!” they said — I instituted very strict rules for contacting me. They had to honor X time, Y format, etc.

I essentially treated my early clients as criminals!

Who the hell wants to be treated like that?

So I was fascinated when I visited a luxury hotel in Thailand. The manager greeted me by name with 2 glasses of champagne for my guest and me.

(Hilariously, my guest was my brother. The manager greeted us, two guys who look basically the same, with “Welcome, Mr. and Mr. Sethi.” Does he think we’re a couple? Is this weird? Whatever! I’ll take that champagne!)

Why would a hotel give us champagne, I wondered? How do they measure it? Does it really make us come back and stay more frequently?

Then I realized, I was looking at this all wrong. Because this high-end hotel charges us premium rates, they can afford to give us outstanding, top-of-the-line service.

Because they target the right customers and charge top rates, they don’t have to nickel-and-dime us. In fact, they can provide an incredible experience—and we’re happy to pay.

In my early days, I was caught up in nickel-and-diming. Extra charge for this! Extra charge for that! I didn’t want clients to take advantage of me.

As I became an advanced consultant, I charged much more — hundreds per hour, then thousands per hour. And as I moved to serving clients who could afford to pay these rates, I could offer more services without nickel-and-diming.

You want to talk to me for a quick question? Sure, no charge. You want me to refer my bookkeeper or web designer? Not a problem, happy to help.

If you’re able to move up the value chain, you’ll find that the worries you had fade away. Better clients pay more, pester you less, and take your work seriously. Ironically, as I charged 100x what I used to charge, I got fewer inquiries about “Why did you charge me for that?”

And that’s the point: When you’re able to work with selective clients, they respect your time, you can over-deliver, and you’re paid handsomely for your services. Best of all, these clients exist and they want to pay you top rates — if you can position your services as a top-tier consultant.

Instead of dealing with bottom-barrel clients who negotiate fees, pay you late, and make you dread dealing with them, you can start working with premier clients — the ones who WANT your help, WANT to listen to your expertise, and WANT to pay on time.

Mistake #3: Staying tactical

I walked into a meeting with a CEO who was considering hiring me. I’d prepared my Briefcase Technique and I was ready to wow them. So when he said, “How will you increase our revenues?” I had my answer ready.

The only problem was…within seconds, his eyes were glazed over. I’d lost his attention (and I lost the deal).

I made this mistake time and time again.

Only years later was I able to realize why. He wanted to know how I could help them increase their revenue. I answered with pointless tactical minutiae like, “It would really help you to add graphics to your emails!” and “Research shows that removing XYZ on your signup form will increase signups by 16%.”

So? How are those going to affect the bottom line? Those are tactical tips. For the price I wanted to charge, I had to offer STRATEGIES with a variety of tactics. Unfortunately, as I was moving up, I was “stuck” in a tactical mindset.

How many of us do this? Every day, we worry about responding to all our emails…we remind ourselves we “should” post on social media…we go to yet another networking event…we obsess over sending that email to a prospect…and on and on, spinning our wheels.

You want to know how this plays out?

Years ago, I hired a very talented guy to help me build my initial IWT systems. At first, he did a great job helping me launch two courses. I realized this could be a serious business, so I started thinking bigger. I began reading strategy books. I wanted to grow the business by 2x, 5x, even more — and it was very possible!

I told him my goals: I want X more customers and Y revenue. “Come to me with recommendations,” I told him. He said “Sure” and came back a couple weeks later.

Unfortunately, his recommendations were all tactical. He wanted me to change the copy in paragraph 2. Okay…that might help on a micro-level, but how would that help me drive a 25% increase in revenue?

As my business scaled, he wasn’t able to — he was stuck in tactical hell. After I told him he needed to scale with the business, he couldn’t. I had to let him go.

We all do this. You know how to get 1 or 2 clients. What’s next? Why are we still doing the same things we did a year ago? What got us here won’t get us to the next level.

We focus on the tactical parts of our own business — our email copy, our calendar, even our 3 clients — without thinking of the BIGGER PICTURE.

How are we going to grow? How are we going to build the right systems so we can handle more clients, do better work, charge more…and live a lifestyle we want?

While most of your competitors are focused on pointless tactical minutiae, the very best consultants understand how to pick 3-5 key drivers to relentlessly focus on…ignoring the rest while becoming world-class at the very few, critical strategies that actually matter.

They don’t do it by trying harder. (There are only so many hours in the day.)

They don’t do it by coming up with some blinding insight. (Successful businesses are steady, boring, and highly profitable.)

Here’s how they do it…

The power of systems to
grow your business

How do high-end consultants get so much done in the same amount of hours we all have?

How do they work with clients? How do they effortlessly handle their demands — and always seem to be so professional? Some of them even respond within minutes!

Yet they’re still building more clients, hiring people, reading more to stay on top of their industry…the list goes on and on.

How do they do it all?

Here’s what I learned as I went from $20/hour to $3,000/hour to $25,000/day.

The best consultants don’t simply depend on willpower alone. Sure, it helps to hustle at the beginning, but there’s a limit to how much you can hustle.

The very best consultants depend on systems to know two things:

1. WHAT to focus on. This is the strategy part of high-end consulting. Should I get more clients? Work with the ones I have? Charge more? Turn their one-time services into recurring revenue? Do PR? The top consultants have systems to tell them what to focus on…and what to intentionally ignore.
2. HOW to execute without losing focus or motivation. Once you have your 3-5 key strategies, how do you tactically execute? Have you set up an optimized time-management system? Are you batching tasks? Do your best clients, the ones paying you $5,000 or $10,000 or even $25,000/month, get answers within minutes…while others get delegated to a trained assistant? If not, you’re simply depending on willpower alone.

My belief is the fastest approach to becoming successful is modeling the successes you want to emulate, following their proven system. Of course it won’t be exactly the same for you — but why re-invent the wheel?

The results can be powerful: You literally get a roadmap of exactly what to do…what to avoid…and which order to pursue different strategies.

Introducing Ramit’s 6-Figure Consulting System

Advanced Strategies for Getting Better Clients, Doubling Your Revenue, and Building Bulletproof
Systems to Control Your Business — and Your Time

For the first time, I’m teaching the advanced mechanics of growing from a “successful” freelancer/consultant…to a 6-figure superstar.

This online course is unique for 3 reasons:

You’ll learn how to apply an advanced system to your business — and I’ll demonstrate this by applying it to 20 different businesses in different industries. This material isn’t generic, vague fluff. I’ll show you how to directly apply it to your business challenges: Too many low-value clients? Have your rates plateaued? Not sure how to go from one-time clients to recurring revenue?
Reach into my private vault of tested materials, including actual 5- and 6-figure proposals, that will show you how to 2x, 5x, even 10x your business. I’ll show you the math and I’ll analyze why these worked — since I hired them, and spent over $100,000, based on these exact proposals.
You’ll walk away with specific examples and case studies on how to dramatically grow your business — including a step-by-step action plan and support group for your specific business.

If you’re ready to grow your business, here’s how this course will help you:

I’ll teach you the intricacies of high-level consulting, including finding clients who care more about value than cost, building long-term relationships with them, and excelling at delivering so much value that they’ll be delighted to pay.

Then we’ll cover the thorny issues of work-life balance. You’ll learn about the automation and systems I use, including my management spreadsheets, hiring checklists, calendaring, contracts, status updates, and time-management/automation systems. You’ll even hear from guest speakers who are at the top of their game, to see how they do it.

You’ll get the actual systems I use to run my own business.

You won’t just hear from me and my hand-picked guest speakers. You’ll also get access to other successful freelancers and consultants from all different industries, with all different kinds of customers, and all kinds of business models. It’s a truly multi-dimensional perspective that will shine a new light on your own business. After all, when was the last time you systematically studied other businesses and “digested” their insights for your own clients? You’ll be exposed to new business structures, new ways of writing compelling proposals, and new techniques to build a sustainable, real business with real clients.

YOU’LL LEARN:

Day 1: How to increase your price by a factor of 2x, 5x, even 10x…while working for better clients on better projects
Day 3: How to structure your business to maximize your time, flexibility, reputation, growth and/or revenue. YOU control the levers in your business
Day 3: The simple math to create and leverage multiple revenue streams that grow your business and strengthen your reputation
Day 5: How to create an ongoing stream of qualified leads using street-tested, step-by-step inbound and outbound marketing strategies
Day 7: How to leapfrog over your competitors and advance from being a good technician to a sought-after professional
Day 11: How to GUARANTEE your work/life balance is protected… even when unexpected changes and opportunities pop up in your business (including my time-management system for writing massive amounts of material, on time, without stress)
Day 13: How to find effective and trustworthy partners so you can outsource the low-value, time-consuming parts of your business and focus all your energy on the areas you excel in
Day 15: How to scale your business so you can double or triple your profits without putting in double or triple the hours…and even work less (for example, I doubled my business in 2012…do you think I worked 2x as hard? Of course not — I used systems)
Day 17: How to break through the invisible scripts keeping you from growing a “real business” — including the language you use with your clients
How to grow your revenue from 5 to 6 figures…even up to 7 figures… using proven strategies and systems designed for high-powered consultants only

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Imagine having your exact next steps mapped out to double your business

One of the things I’ve found in planning advanced material is that — left to our own devices — most of us fall down not on the tactics, but on applying them to our individual situations.

How often have we gone to a conference or taken a course, gotten excited by what we’ve learned…then walked away and put all our notes on our desk and ignored them? Even when we pick them up, we inevitably get derailed by an unexpected challenge. We don’t make contingency plans. We fail to predict the predictable — we’ll “lose motivation” or we’ll take an unexpected trip — and we don’t plan how to get back on track. And then we’re stuck.

So I added extra material designed to help you create a “TAKE-HOME ACTION PLAN.” You’ll integrate all the learnings, all of the discussions, all of the hot seats…and apply them to your next 12 months of business.

And because this course is based on a live event, you’ll see the Take-Home Action Plans from other students, presented and critiqued, live on video.

Imagine the relief to know you have your EXACT NEXT STEPS mapped out. Should you do X or Y? Look at your Action Plan. What if Z happens? You’ve planned for it in your contingency plans. This isn’t just a course. It’s planning for a lifetime of high-value consulting.

My complete system is ready for you.

Ramit’s 6-Figure Consulting System includes…

“Ramit’s 6-Figure Consulting System” is a 3-week online video course that covers all the strategies and tactics you need to take your consulting business to the next level.

There’s a firehose of material, but I’ve carefully curated it with action steps, word-for-word scripts, end-to-end, ready-to-use systems (like my exact hiring system, which I give you in the course). Take it at your own pace and stream/download the videos to watch whenever you like. You have lifetime access to use this material… when you’ve doubled your business and want to grow more…or even when you’ve grown enough and want to start maximizing your time.

I include 15+ hours of video from my 3-day, $100,000 Summit live event — a one-time exclusive event for some of my top students.

Then I hired a master transcriptionist, examined the transcriptions, and ripped the entire course apart. I restructured, reorganized, and recategorized the material — all to make it easier for you to absorb and master.

I added new systems to the course. I added new interviews, full transcripts, and audio versions.

Plus, the entire course is self-paced, so if life gets in the way — a vacation, a wedding, an unexpected event — you can easily “resume” the course whenever you like. As usual, my material comes with lifetime access, so you’ll always have access to it.

Here’s a “sneak peek”
of what you’ll learn

The Psychology of Growth

How to shift your mindset from “starting” a business to “growing” a business…and why you’ll never grow your business far without that shift
Unlock the 3 “growth levers” that doubled my business from 2011-2012
Master the psychology of growth and change from a “subsistence farmer” to an entrepreneur who’s “playing to win”
Professionalism: What it REALLY means and how to leverage that power in your business
Do you bounce around from one idea to the next? Get my tested framework for making decisions quicker and following through
How to stop being “too nice” for business and make real change happen

Moving Up the Value Chain

The exact steps to graduate from being an easily replaceable commodity to a trusted, high-dollar advisor (including the exact words to use with your clients)
The unconscious mistakes we make that keep us working for low-value, overly demanding clients
How to move from your existing clients into a higher echelon of top-tier clients (without ruining relationships)
How to transcend the “bottom feeders” in your industry and get better clients, higher fees, lower turnover, lower stress…life is good at the top
Go behind the scenes into my IWT Lab and discover how I’m able to charge 100x my competition

Optimizing Your Revenue Model

Learn the 2 big shifts that dramatically boosted my revenue (doubling it from 2011-2012)…and how you can apply them to your business
2x, 3x, even 5x your business — without spending 2x the amount of time on your business (hint: I’ll show you the systems I used)
The “3 Revenue Multipliers” — the ONLY 3 ways you can increase revenue, plus how to maximize each
How to raise your bottom line using advanced fee structures, upsells, and customer reactivation strategies
How to turn 1-off business into repeat business and double or triple your Average Customer Value

Maximizing Your Marketing

How to avoid the 3 critical marketing mistakes most entrepreneurs make (again and again)
“Marketing Tactical Hell”: The specific tactics you can use to always know how you should be focusing your marketing efforts
My top 3 marketing strategies for systematic business growth
Too many business owners are focused on “trying to be 40 before they’re 40”. Find out why this mindset may be undercutting your marketing and why timing is everything

Systems & Automation

Revealed for the first time: The actual systems I use at IWT, including how I write tons of high-quality material consistently, and how the IWT team minimizes communication overload, and how we do it without burning out
My step-by-step framework for identifying, tracking, and improving your own systems
Done-for-you systems on hiring, writing, time management, lead generation, and client management

How to Hire Top Performers

When you’re ready to bring on team members to help you grow…how to overcome the most common fears about hiring and unlock one of the most powerful levers in business
Learn from my $100,000 hiring mistake — the full, painful story
My 7-step process for hiring top performers. You can use this whether you’re a solo consultant or managing a team
How I manage remote teams — the exact tools and strategies I use

Guest Speaker Mike Williams:
How to Sell High-Value Contracts

How to genuinely believe in your own worth so your clients never doubt your value (or price)
The simple way to position yourself so your competition is totally irrelevant
How Mike went from working for free in 2008 to signing a $72K contract in 2012 — the full story, including his tactics and pitch
Picking the right clients who will treat you as an investment, not a cost
The DO’s and DON’T’s of negotiating your fees…and how to always win in the long run

Guest Speaker Neil Patel: Consulting Lessons From the Front Lines

How to keep your clients happy so they keep coming back and refer more business to you
How to scale your team so you grow at the right rate for your business
The ideal contract: Everything you need to know about creating and signing dream contracts with great clients
When, why, and how to form strategic business partnerships
How to find (and sign) great clients online

Plus, I’ve included these
ready-to-use bonuses

6-Figure Hotseats — Watch as I help real students tackle their psychological barriers, answer tactical questions about how to close high-dollar deals, share my best objection-busting scripts, and guide them from “okay” results to more than doubling their business
Lightning Round Q&A — In this bonus lightning-round Q&A, I took the hardest questions from some of my most advanced students. You’ll get quick, powerful solutions to tough challenges in marketing, positioning, systems, and pricing
Exclusive 1-hour audio interview with Patrick McKenzie of Kalzumeus Software. This is just a sample of the master lessons you’ll learn…
- How Patrick went from “I can’t do consulting” to charging 5 figures a week
- Moving beyond the idea that “an engineer’s time should be around $100 an hour”
- How he became comfortable with sales (even though he’s an engineer by trade)
- The difference between delivering a $30K service and a $100/hour service (and why it’s not that different)
- The system Patrick used to cut down his customer service emails 90%