Unlock Your Potential with the Advanced Lead Generation – Dayna Rothman Course on CoursesGB.

At CoursesGB, we're dedicated to providing top-quality online courses designed to equip you with the essential skills and knowledge for personal and professional success. The Advanced Lead Generation – Dayna Rothman course offers practical insights, actionable techniques, and proven strategies, making it ideal for learners of all skill levels. Enjoy a 100% online and self-paced learning experience guided by industry experts. Enroll now and take your learning journey to the next level!

Spark more interest in your products and services by developing a comprehensive lead generation strategy. In this course, Dayna Rothman goes in depth into generating leads with inbound and outbound marketing. Dayna explains howto create a strategy and execute against it. She discusses how to tie your efforts to the sales funnel to be successful. She also covers how to measure and test the effectiveness of your lead generation programs. Get ready to learn how to identify leads, define your sales funnel, and improve your approach to marketing.

Topics include:

Identifying funnel stages
Defining key goals and metrics
Deciding on an approach
Building a lead generation plan and a team
Aligning with stakeholders
Choosing a lead generation technology
Building attractive content
Generating leads with blogs and social media
Creating an SEO strategy
Tracking ad performance
Increasing visibility through events
Using paid ads and direct mail
Qualifying leads
Measuring campaign effectiveness

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